In 2020, most business owners will continue to look to digital, high-tech and innovative marketing trends to sell their products.
However, there has been pushback on the increased automation of brand-consumer interactions: there is now a strong desire to make these connections more human.
Keeping this in mind, what marketing efforts should you be focusing on in 2020?
Voice Search is showing no signs of slowing down. With one in five households now owning a smart speaker, business is booming!
Even if your brand isn’t ready for smart speaker advertising, you need to optimise your content for it. Making your content to serve longer conversational queries, as well as answering questions directly, will make it more visible for voice search.
2020 may well be the year for AI to dominate; it’s sure to be at the heart of business in the future as we see further advancements.
Chatbots are popping up on websites everywhere, and they are also behind smart assistants and voice search.
AI can help you get rid of the monotonous jobs so that you can focus on strategies and crafting that essential customer experience.
AI can help you to analyse how customers interact with your brand, helping to build better strategies.
We couldn’t go without mentioning video marketing – it’s where Stada Media started after all.
It is so important to incorporate video marketing into your digital strategies. Live video is becoming incredibly popular with consumers spending three times longer watching a live video.
Google pushes pages that contain video into the higher rankings. So, if your site includes video, it is fifty times more likely to drive organic search results.
Google has recently rolled out some significant algorithm updates. Content marketing is great for demonstrating to your audience that you are a trusted and credible source.
Content marketing costs 62% less than outbound marketing; it also generates three times as many leads.
As Google continues to push regularly updated and informed articles, you need to invest in a robust content marketing plan.
Google Ads Smart Bidding
Paid advertising is becoming more trusted, and with more force, in 2020.
Google explains, “Machine learning algorithms train on data at a vast scale to help you make more accurate predictions across your account about how different bid amounts might impact conversions or conversion value. These algorithms factor in a wider range of parameters that impact performance than a single person or team could compute.”
With Smart Bidding, you can set signals that allow you to optimise your bids. Some of these can be done through manual bid adjustments, but there are a few only available for Smart Bidding.
Smart Bidding frees you up to focus on strategy, content and analysing that all-important data!
So, that’s just a few marketing trends from us to focus on for 2020.
Want to find out more about effective digital marketing? Don’t hesitate to get in touch!