At this year’s VidCon, Youtube revealed that their average user spends more than one hour per day watching videos on a mobile device. Online video is becoming a huge part of our everyday lives. Users are not only consuming video content from the comfort of their own homes; they are watching it on the go — and, more often than not, without sound.
Believe it or not, a massive 85% of Facebook videos are viewed without sound. Keeping a video muted is just far more convenient than searching for your headphones in the bottom of your bag when you’re in a public space!
But what if you’re a business that has put time, effort and money into creating the perfect script for your video content? You can’t risk losing out on all the potential customers who decide to hit mute.
The solution is simple: caption your video.
Not only will this allow you to deliver your message to all viewers, regardless of whether they “tap for sound”, but it will boost search engine optimisation and make your video content accessible to those with hearing impairments.
Adding subtitles to your video content may seem time-consuming, but these handy tools will really speed up the process…
Use Facebook’s Caption Generator
This handy feature will generate captions for your Facebook videos automatically, meaning you don’t have to type out your entire script from scratch!
On your Facebook Page, head over to the Video Library and select the video you want to add captions to. Once the video opens, click “Edit” and navigate to the captions tab. Here, you’ll find the magic “Generate” button. It’s really as simple as that!
Bear in mind that the automatically generated captions may not be 100% accurate. Watch your video through and make any necessary changes before you click “Save to Video”.
Enable subtitles on Youtube
Let’s move on to Youtube. Thankfully, they have a similar tool available!
First things first, go to the Creator Studio and click on “Video Manager” in the sidebar. Once you’ve found the video you want to caption, open the drop-down menu next to “Edit” and select “Subtitles/CC”. At this point, you’ll be prompted to choose a language and Youtube will then automatically generate captions.
Much like the Facebook generator, you should check these subtitles for accuracy. To do this, simply click on subtitle file — usually labelled “English (Automatic)” — on the right-hand side. After you’ve made the necessary alterations, click “Publish”.
Use Apple Clips to record behind-the-scenes footage
If you want to record a quick update or behind-the-scenes video for social media, try Apple Clips — a new video app available for download on all iOS devices. Not only does it have the ability to generate captions in real time, but the square layout is ideal for use on Instagram and Facebook.
Once you’ve downloaded and opened up the app, ensure that you have “Video” selected at the bottom. Clicking the speech bubble at the top of the screen will reveal the various caption styles. Select the option that suits your brand the most. To generate captions, simply begin recording your video!
Want to find out more about getting the most from your video content? Check out our video marketing package!