The percentage of businesses that use video has increased from 63% to 81% over the last year. Video production is expanding and evolving as we speak, and its presence in the marketing world will have heightened even further by the end of 2020.
Video-first platforms such as TikTok are flooding the marketplace every day, and their popularity shows the success of video as a medium.
A Facebook executive even predicted that by 2021, their platform would have no text at all – just video. That’s a strong statement.
4 times as many consumers would rather watch a video about a product than read about it.
Stada Media specialises in in-house video production and is capable of creating high-quality, traffic-boosting video for your brand. Click here.
Broken down, there are hundreds of reasons why video production is important for brands and their marketing today.
However, we’ll take you through just 3 that are more than enough to teach any brand that they should be using video RIGHT NOW.
1) Video is great for explaining your product or service.
Especially for businesses just starting out, video can capture the attention and understanding of your target audience in under 2 minutes.
When viewers watch a video, they retain 95% of the message, yet only 10% after reading written content.
A video has an appealing combination of visuals and sound to keep the viewer engaged.
72% of customers would rather have a video explain a product or service to them than any other medium.
While they’re drawn in, they’re learning about what you can offer them and how you can solve their problems.
It’s a win-win, and much more effective than written content: enjoyment of video ads increase purchase intent by 97 percent and brand association by 139 percent.
2) Video increases sales.
Did you know that nearly 50% of internet users look for videos about a product or service before they go out shopping?
Marketers who used video production also grew their revenue 49% faster than non-video users.
What’s more, by including a video on your homepage you can increase conversion rates by 20 percent or more.
There’s something about video that ignites more excitement and trust in you: 39% of executives who have visited a marketer’s site have called them up after watching a marketing video.
Video is simply easier to be engaged by for many people, and higher engagement leads to more customer conversions.
3) Video shows a brand’s personality, culture, and ethos.
Your visual assets are extremely important. They’re a chance to show off all of these things to your audience.
Watching a video is the most effective way to see what a brand can accomplish creatively, along with what they ‘sound’, ‘look’ and ‘feel’ like.
Bad sound is unforgiveable for video viewers – the only exception is social media video content.
Don’t rely too heavily on sound alone for social media, as 85% of Facebook video is watched without it.
Video production is the strongest asset you have in marketing today. It’s versatile, fun, vibrant, informative, digestible… and infinitely shareable.
That’s why Stada Media is so obsessed with it – and why we’re excited to create it for your brand. Let’s talk.
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