Website videos have many benefits for your business. Enriching your website with high-quality content; sending you higher in search results; and providing better communication to your customers. What’s not to like? And, a more important question – if you don’t have a video on your website already, why not?!
A website with video has infinitely better chances at boosting its traffic than one without – but what’s the best approach for adding videos to your website?
We’re focusing on website video best practices in this blog post. However, you can also read about why you should have a video on your website here.
Well, let’s start with just 3 top tips to remember when creating and sharing your website video. Follow these tips and your video will be the star of the show on your company’s website. Let’s go!
1. Think about placement.
Above the fold
The position of your website video when your audience first visits is very important. It’s got to be in a prominent place, where they can’t miss it – but it’s also got to make sense for its purpose.
For example, you may be aiming to use your website video to reduce and replace the amount of text on your website. If this is the case, you’re best placing your video at the top of your homepage (or whatever page you’re using it for).
This is often known as ‘above the fold’ – the place that’s already visible before the user scrolls down. This is also effective for ranking highly in search results, because placing a video above the fold shows search engines that it’s important content.
Your webpage is like a book
Furthermore, putting it on the left of the screen (depending on how your website looks) can help, too. This is because people ‘read’ webpages like they would a book – from left to right. Therefore, the first thing they’ll see is your video. Bingo!
Alternatively, you might have product videos that will sit proudly on your product pages. These might replace product images themselves, or simply accompany them as deeper insight.
Either way, you’ll need to make sure each of your product videos are noticeable to the user. You want them to click ‘play’ on these videos to get a better understanding of the products they show. Therefore, lay out your product videos in a clear and navigable way.
2. Choose the right thumbnail.
If your website videos don’t play automatically, they’re going to need a really good thumbnail to catch the user’s eye. If it’s just a black screen, they’re probably not going to bother seeing what it is!
There are two ways to add a good thumbnail. You can either choose a really good still from your video itself, or create an eye-catching graphic to use.
Video thumbnail graphics
This graphic won’t actually be in your video, but it’ll give the user a good summary of what’s in it. A well-chosen image, a bold title and perhaps a very short description of the video’s content (just a few words) will do the trick.
In addition, if you take the cover graphic approach, make sure your logo and company name is somewhere on the thumbnail. This is also important if you’re resharing the video in other places, such as social media, where it might not be as immediately obvious who made the video.
3. Keep it short and simple.
Remember, your website visitors are precious. There’s a high chance that if you bore them with a long video, they’re going to exit the website out of frustration. Customers nowadays want instant gratification, and this means quick and digestible content.
Keep your website videos short and simple and you’ll keep your website visitors, too. Make sure they communicate the right information but also get to the point – every second of the video you spend wasting is another second your viewer could exit the website. No pressure, then!
So, how long should my website video be?
The most successful videos are usually 1-3 minutes long, depending on how engaging they are to start with. You wouldn’t believe it, but the most common watch time for a lot of videos is just 3 seconds!
However, you can keep hold of the majority of your audience for 3 minutes if you really succeed with engaging content. For example, this means the right music and eye-catching shots and graphics.
Learn more about keeping your video engagement longer than 3 seconds here!
So, there you have it – 3 ways to make your website videos much more effective. Your website is your company’s shop window, and the most effective shop displays are unique and eye-catching. Use these tips for your website video and you’ll be on your way to higher traffic and conversions!
Looking for help in producing a website video? Stada Media is here to answer your call. We’re a group of friendly video experts from Wakefield, UK – and we’d love to work on your next project. Get in touch with Stada Media today!