360 Video Has A Whole New Angle, Thanks To Sony

Since September 23rd 2015, 360 videos have taken over the Facebook newsfeed, from a virtual Star Wars tour to a thrilling cockpit experience. The technology has now developed even further, as people are using the videos to promote products and services, something that Stada Media is proud to offer to customers.

Sony Pictures together with Gramercy Pictures have gone the extra mile, releasing the
world’s first 360 horror film trailer. Its innovative 360 video design makes it a sight, sound and nerve racking experience that transports viewers into the real life suicide forest of Aokigahara, located at the base of Mt.Fuji in Japan. The movie is scheduled for release later this year.


What is 360 video?

Given the splash it’s made, 360 video is still a relatively misused – and misunderstood – phenomenon in video production. It’s not the simplest of processes, mind. To create a 360 video, a special rig of cameras is required. Each one needs to point in a different direction, and all simultaneously recording. Alternatively, an omnidirectional video camera can be used.

A viewer can pan around the video during playback by clicking and dragging to different parts of the video.


360 video ‘planets’ technique

Using six GoPros, Stada Media recently developed a pioneering approach to video production. We used the technique to create the music video for ‘I Run’ by Embrace… Subsequently landing our CEO & Founder Danny Lacey a spot on Channel 5’s The Gadget Show.

Rather than being an immersive experience that allows the viewer to pan around the video, this technique involves stitching all the footage from the GoPros together using special software. The result is a ‘little planets’ effect, which you’ll likely have seen on recent British Gas commercials. You can watch the Embrace video below.



Want your own 360 video? Speak to Stada Media. We create video content with added ‘WOW!’ – whether you need a music video or something more long-form. Speak to us today about what we can do for you.

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