Our Pioneering 360 Video Gets Stada Media CEO On Channel 5’s The Gadget Show

It’s always a great feeling when your work is recognised. So a big congratulations to Danny Lacey, CEO of our video production company, for being asked to appear on Channel 5’s The Gadget Show.

The subject in question? The ultimate selfie – the show found the work that Danny did on Embrace’s ‘I Run’ music video, a pioneering 360 video technique, rather interesting indeed.

Two of the show’s hosts, Amy and Jason, must battle it out to produce the ultimate selfie. Jason deals with holograms, and Amy peruses a 360 technique, instructed by Danny. The filming was conducted down in Bristol with a great crew. Though they still have Danny’s GoPro rig…

360 video for embrace shibden lake

6 GoPros

Using 6 GoPros and a specially designed rig shipped over from America, Danny made the ‘little planets’ 360 video effect (as seen in the video below). The guys from Embrace loved the video. The fan reaction was also incredibly positive, too, with the video now reaching over 130,000 views.

Through clever editing and ‘stitching’ together of each of the GoPros using special software, the ‘little planets’ effect is born. The technique is starting to crop up more and more now thanks to a rise in its popularity. We’re pleased to say we were one of the very first to do it!

Don’t miss us!

The Gadget Show episode featuring Danny and the 360 video technique airs on 23rd March 2015 at 7pm on Channel 5. To find out more about the technique, here’s a behind the scenes video that explains the magic behind the Embrace video. There are some helpful guidance from Danny too, on how to use the software to create the 360 effect!

If you want a video that gets you noticed, ask us about creating a 360 video for you! Give the Stada Media team a call on 0113 403 2037.

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