Our Pioneering 360 Video Gets Stada Media CEO On Channel 5’s The Gadget Show

Having your work is recognised is a great feeling. So a big congratulations to Danny Lacey, CEO of our video production company, for being asked to appear on Channel 5’s The Gadget Show.

The subject in question? The ultimate selfie – the show found the work that Danny did on Embrace’s ‘I Run’ music video, a pioneering 360 video technique, rather interesting indeed.

Two of the show’s hosts, Amy and Jason, battled it out to produce the ultimate selfie. Jason dealt with holograms, and Amy perused a 360 technique, instructed by Danny. The filming was conducted down in Bristol with a great crew. Although they still have Danny’s GoPro rig…

360 video for embrace shibden lake   

6 GoPros

Danny made the ‘little planets’ 360 video effect using 6 GoPros and a specially designed rig shipped over from America. The guys from Embrace loved it, and the fan reaction was also incredibly positive, with the video now reaching over 130,000 views.

The ‘little planets’ effect is born through clever editing and ‘stitching’ together of each of the GoPros using special software. Now, the technique is starting to crop up more and more… But we’re pleased to say we were one of the very first to do it!

Don’t miss us!

The Gadget Show episode featuring Danny and the 360 video technique airs on 23rd March 2015 at 7pm on Channel 5. Find out more about the technique in this behind the scenes video that explains the magic behind the Embrace video. There are also some helpful guidance from Danny, on how to use the software to create the 360 effect!


So, if you want a video that gets you noticed, ask us about creating a 360 video for you! We specialise in TV and corporate video production, music videos and live streaming. Want to see what we could do for you? Then give the Stada Media team a call on 0113 403 2037 and let’s talk!

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