Ezi-Dock are manufacturers of industrial packaging for pharmaceutical and chemical products. For this project they needed exciting teaser and launch videos to create buzz around their new product, an industry first. As their industry is quite niche, we were well up for the challenge of making the product look as appealing as possible, to anyone who saw it.
Ezi-Dock was launching a brand new product, and needed an incredible video to shout about it. The video needed to fulfil three needs: to create a real buzz around the product launch, to be suitable for use in multiple countries without expensive translations, and to allow to outshine their huge multinational competitors.
They turned to Stada Media to create a truly impressive visualisation that would make their new product look as attractive as possible to those inside and outside of the industry.
This video project presented two challenges: one, to make Ezi-Dock’s new product look great to everyone, not just those in the know; and two, to really get our heads around such a niche product, so we were as confident as possible about visualising it in 3D.
Those lacking the knowledge wouldn’t understand what the product was if they simply saw a picture, so our aim was to draw them in using sleek and appealing visuals.
To really build intrigue, we produced both a ‘teaser’ video and a full ‘reveal’ video. In both, we aimed to make the product look as attractive as possible by using sleek, macro shots against a dark background. This approach made Ezi-Dock’s product look as exciting as the latest iPhone. We aimed to achieve an impressive level of detail to entice even the most unlikely viewer.
Our videos provided Ezi-Dock with a brilliant launchpad for their new product. The power of 3D visualisation contributed to the success of the launch and also allowed Ezi-Dock to demonstrate the product far more easily to international customers, whose first language isn’t English.