4 B-Roll Tips For Capturing Better Additional Corporate Video Footage

A winning video contains many key ingredients. One that is often overlooked is B-roll footage. The narrative of your video may rely predominantly on your primary footage, but B-roll is the glue that holds it all together. That’s why we’ve gathered our top 4 b-roll tips to help you achieve the best additional footage for your video.

B-roll doesn’t just serve a number of practical purposes – hiding cuts and transitions and filling in any blanks. In addition, it adds visual interest to your video. For example, simply focusing on a talking head isn’t always very interesting; therefore, B-roll allows you to add context and illustrate key points in interesting and engaging ways.

However, if you’re not sure where to begin, here are a few b-roll tips. Once you’ve read this post, you’ll be capturing great B-roll footage that really boosts your video’s production value!

Plan ahead

First up in our b-roll tips, make sure you allow enough time after shooting your interviews to capture some B-roll footage. You might be able to get a few ideas of the shots you’ll need ahead of time; however, you’ll probably get a better feel for what you need on the day.

Note anything specific — objects, processes, locations — your interviewee mentions during the interview. Then, ask them if you think there’s anything of interest that you could include.

Don’t be afraid to embrace spontaneity. After all, your best shot might end up being a truly candid moment!

Capture a variety of shots

Second in our b-roll tips… Shoot a wide variety of shots. As a result, you’ll give yourself plenty of options in post-production.

For example, get some location shots — the exterior of the building, any interesting signage, the interior decor. On top of this, get shots of your subject in action within their environment.

Finally, don’t forget to refer to your notes and capture any objects and processes mentioned by your interviewee!

Bonus tip: If you’re discussing computer software, try using a screen recording as part of your B-roll!

Get creative

Out of our b-roll tips, this is one that people often forget. Remember, one of the reasons for B-roll is to add visual interest to your video! Therefore, get creative with camera movements; try a few pans and tilts. Capture a variety of wide angle and close up shots.

Furthermore, if you’re a seasoned camera operator, experiment with depth-of-field. Resultingly, this will add to the production value of your video and keep viewers on their toes!

Choose your shots wisely

The final piece of advice in our b-roll tips: be wise with your editing. This is the tricky bit!

The length of your B-roll depends entirely on the length and pacing of your video. For instance, in longer videos, you might cut to your supplementary shots for 20-30 seconds. Meanwhile, shorter videos will require quicker cuts.

Most of your footage will end up on the cutting room floor. However, you need to be ruthless and only include shots relevant to the main narrative. Otherwise, your B-roll becomes distracting!

If you’d like to find out more about creating engaging videos for your business, don’t hesitate to get in touch.

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