The popularity of explainer videos has soared over the past couple of years. Animated explainer videos, in particular, are a clear favourite with businesses and internet users alike. They have proven themselves to be both affordable and effective in growing a business, which makes them the perfect marketing tool for startups who are looking to take their business to the next level.
If you have a startup, here are just a handful of reasons why you should integrate animated explainer videos into your marketing campaign:
They can explain your business or product in seconds
Grabbing and holding the attention of an internet user is no small feat. Attention spans are on the decline and people crave information that is quick and to digest.
Animated explainer videos simplify the process of explaining your startup and give you the power to explain your business or product – and what makes them so special – in just a matter of seconds. This is particularly useful for startups who have taken on a new or unfamiliar concept.
Most of us are visual learners, so a video will give potential customers a much better understanding of a product than anything in written form. And, when produced to a high standard, animated explainer videos are compelling and entertaining as well as informative.
They help to increase brand awareness and strengthen customer relationships
It’s essential for a startup to establish a strong, recognisable identity; a face to put to a name. This is especially important for online businesses where direct contact with customers is few and far between.
Every element of an animated explainer video can be crafted and controlled to suit your company’s vision. It is, therefore, possible to create a video that not only explains your product but also conveys your company’s personality and culture. This will help you to build that all important connection with the customer.
Simply applying your brand’s chosen colour scheme to the video is a great start, but choosing characters, music and graphics that will resonate with your target audience will allow you to reach them on a more personal and emotional level.
They are relatively easy to make
Compared to a live-action video, producing an animated explainer video is relatively hassle-free. After all, you bypass the lengthy pre-production, production and post-production steps that could cost your startup precious time and money.
Once you’ve chosen a video production company that can help to bring your creative ideas to life, an animated explainer video is a hands-off project. A video can be completed in as little as two weeks and it won’t take the producer anywhere other than their workstation!
They’ll give you a better search engine ranking
Due to recent trends, videos are given a much higher ranking on search engines. So, by embedding an explainer video on your homepage, your website will have a much better chance of being among top results.
Making an animated explainer video the focal point of your homepage will also help to reduce your site’s bounce rate. According to Mist Media, the average internet user spends 88% more time on a site with video, which gives you more time to make an impression!
They are easily shareable
An explainer video doesn’t have to be confined to your website. You also have the opportunity to upload it directly to YouTube – the second largest search engine – and other social networks such as Facebook, Twitter and Instagram.
Video is shared 1200% more than text and links on social media, so posting an animated explainer video could drastically improve your online visibility.
Social media will also give you multiple platforms to promote your startup and will allow you engage more effectively with potential customers.
They increase conversion rates and sales
Internet users are far more likely to purchase a product if they have seen an accompanying explainer video – 85% more likely, according to a recent study. Having a product explained in a clear and engaging manner increases a customer’s trust in the brand and confidence in the product.
Explainer videos also give budding business owners another opportunity to collect useful statistics: how many viewers could become actual customers and which product interests potential customers the most if you create separate videos for multiple products.
If you’d like to learn more about creating animated explainer videos, don’t hesitate to get in touch.