As more companies cotton on to the benefits of video marketing, it’s becoming harder to stand out from the crowd. It’s now estimated that over 400 hours of video are uploaded every minute!
However, there are certain tricks you can put into action that will send you flying ahead of the competition and straight to the top of search engine results!
Produce high-quality content
Creating quality content that’s relevant to your audience is by far the best thing you can do to improve your search engine ranking. If you prove to be a valuable source to internet users, search engines will reward you with a higher ranking.
So, before you even think about applying the tips below, think carefully about how you can add real value to your content!
Choose your platform wisely
Choosing where to host your video depends entirely on where you want to see the best results.
If you’re trying to expand your reach, hosting your video on Youtube is the way to go. It’s easy, free and happens to be the second largest search engine! However, if you want to improve the ranking of your website alone, then hosting your video on your own domain might be the best option because search engines tend to prioritise videos on platforms such as Youtube over website hosted videos.
Share your video on social media
In many ways, video SEO isn’t all that different from traditional SEO. The more links to the content that appear online, the higher its search engine ranking will be. So, don’t be afraid to promote your video on all your social media channels and encourage viewers to share it across their own networks. You’ll expand the reach of your video, leading to more viewers, more links and, in turn, a better search engine ranking!
Don’t forget to allow embedding of your video if you’re hosting it on a platform like Youtube. If your viewers choose to share your video on their own blogs and websites, you’ll earn more inbound links.
Use effective titles and descriptions
The most basic thing you can do to help your SEO efforts is providing all the necessary text data. In other words, think carefully about what you include in the title and description.
Keep your title short, concise and informative, and use the description to provide further details and any keywords that you think will lead to better search results. But make sure you don’t sacrifice legibility – your aim should be to inform your audience as well as search engines!
Add a video transcript and closed captions
Including a full video transcript in the description of your video will help search engines learn even more about your content and will give you another opportunity to include keywords.
Closed captions are also proven to increase search engine rankings. They make your video accessible to those you have hearing disabilities and viewers who want to watch videos in an unfavourable environment like a noisy train or quiet library. You can also take this a step further by having your captions translated into multiple languages, allowing viewers from all around the world to enjoy your videos!
If you want to find out more about effective video marketing, check out our video marketing service.