A solid marketing strategy is important for any business. If you’ve been keeping up to date with the latest marketing trends, you’ll know that including video in your strategy is becoming a necessity.
However, if you are a small business or startup, there may not be a lot of spare funds to invest in video or, if you’re new to the video marketing world, you might be looking to keep that investment small to begin with.
Never fear, there are plenty of ways to cut the cost of your corporate video production without sacrificing quality!
Request a variety of quotes
As video is very much a bespoke craft, many video production companies won’t have prices on their website. You’ll need to get a tailor-made quote by contacting each company directly with any ideas and requirements you might already have. We recommend requesting quotes from at least three companies — large and small. After you’ve received a range of prices, so can start ruling out any that are way out of your budget.
Be upfront about your budget
If you already have a good idea of what your budget is, don’t be afraid to be upfront about it. A good, experienced production company will be happy to work out a proposal for you based on your budget. They will find creative ways to keep costs low without affecting the overall quality and may have contacts in the industry that will allow them to source cheaper options.
Keep it short and simple
Generally speaking, the longer the video, the more you can expect to pay. By keeping your video short and focused, you can save a lot of money and, in most cases, your video will actually be more effective. Reports show that 45% of viewers stop watching a video after one-minute, and videos that are 15-seconds or shorter are shared 37% more often than those that last between 30 and 60 seconds!
Choose your location wisely and cast your own talent
Studios and off-site locations can be very expensive, so shooting a video in your own space is a great way to keep production costs low. If you speak with your chosen video production team, they will be able to find creative ways to make on-site shooting feasible.
Instead of hiring actors, why not look to your own team? If you have an especially charismatic employee, consider using them for the video shoot instead. Alternatively, you could diminish the need for actors completely! Try shooting some behind-the-scenes action or invite some of your clients to share their testimonials on camera.
Opt for an animated explainer video
Compared to a live-action video, producing an animated explainer video is relatively hassle-free. After all, you bypass the lengthy pre-production, production and post-production steps that could cost your business precious time and money.
Once you’ve chosen a video production company that can bring your creative ideas to life, an explainer video is a hands-off project. A video can be completed in as little as two weeks and it won’t take the producer anywhere other than their workstation!
Want more free advice on creating an effective video for your business? Don’t hesitate to contact us directly!