Choosing background music for videos is an important part of the video production process. The right track creates a certain mood and adds depth to a video’s visuals and message. Meanwhile, a poorly chosen track, can be distracting and makes a video seem unprofessional.
Here are a few points to consider when searching for the perfect background music for videos…
Define the mood
Music has the power to engage the brain on a subconscious level, and different styles can evoke very different emotions. Defining the mood you are trying to create should be your starting point when choosing background music for videos. How do you want your viewers to feel when they watch your video — upbeat, excited, inspired, melancholy? Try a few options and see which one best fits the mood you’re looking for.
Think about your target audience
Every element of your video should be tailored towards your target audience — including the background music. If you have a niche market, choosing background music for videos that caters specifically to your audience will add extra impact. On the other hand, neutral music with a broader appeal is a safer option for wider audiences.
Foreground or background?
In many cases, when choosing background music for videos, you want it to STAY in the background. For example, if you’re including a voiceover, you don’t want to choose music that gets in the way. In which case, you should pick a track with a steady pace and no sudden changes in mood or instrumentation.
Consider the length of your video
When choosing background music for videos, finding a song that perfectly fits the length of your video isn’t easy. Plus, neither is cutting a track to size without any noticeable seams. If possible, choose music that loops. As a result, you can seamlessly combine individual loops and construct a soundtrack that’s the ideal length for your video.
Understand copyright laws
As a rule, when searching for background music for videos, you need to obtain permission or a license for any copyrighted music. Failing to do will only have negative consequences!
When in doubt, stick to online music providers with entire libraries of licensed background music at a range of prices. For instance, if your budget is tight, YouTube Audio Library is a fantastic royalty-free music resource.
If you’d like to find out more about creating engaging videos for your business, don’t hesitate to get in touch.