If you’re looking to reap the benefits of video marketing for your business, it’s important to understand that producing and uploading a video is only the beginning. Getting to grips with the best digital marketing practices and implementing a few key strategies will ensure your video finds an audience and provides value to your business.
Here are our top five tips that will significantly increase the success of your corporate video:
Get it on Facebook, now!
Facebook is fast becoming the most popular video platform among video marketers, even overtaking Youtube with its impressive number of minutes watched per day.
Brands have experienced the most success by uploading videos directly to Facebook – rather than posting links from YouTube, Vimeo and other video platforms. Native videos are not only prioritised by Facebook’s algorithm, but they qualify for on-platform features, such as Facebook’s Featured Videos.
Get the ball rolling by sharing your video with your friends and ask them to like, comment and share. Not only will this expand the reach of your content, but Facebook awards a higher position on News Feeds to popular videos.
Write a blog post about your video
Whilst it’s true that video is way more powerful than text, writing a long-form blog post about the subject of your corporate video is a great way of improving search engine optimisation and will direct more traffic to your website. On average, companies that blog receive 434% more indexed pages and incorporating video into a blog post attracts three times more inbound links!
Find your influencer and build a relationship
An influencer has the ability to drive traffic to your site, increase your social media exposure and build the credibility of your brand if they choose to share your video.
Search for a major influencer in your industry who shares your target audience. Ideally, somebody with lots of followers on their social media, blog and other channels. This could even be a popular blog or online publication.
Spend time building a relationship with them and maintain a giving mindset. Simply asking an influencer to share your video is a big no no. You want them to feel rewarded and acknowledged. This could be as simple as sharing their content on your own social media. Give them value and they will be more inclined to share your video with their audience.
Make sure it’s on all video platforms
Social media use is increasing constantly across all platforms. Sharing your content on more than one platform (YouTube, Vimeo, Facebook, Instagram, Twitter, etc.) will give you a much better chance of finding your audience.
Get creative and add something a little different on each platform. This could even mean experimenting with different video lengths; keeping your video longer for Youtube and Facebook, but splitting into bite-sized chunks for Instagram and Twitter.
Boost search results and enable users to find your content on all platforms by adding relevant keywords and hashtags to each post. You should also include a clearly stated call to action, whether it’s asking users to visit your site, share your video, or purchase a product.
Pay money, get more views
Social media advertising is a great way to dramatically increase views and target your key demographic. Analysts predict a 26.3% increase in social media ad spending in 2017 and for good reason: they work. Facebook desktop ads have 8.1 times higher click-through rates than normal web ads and 100% of the top 100 global brands have run YouTube ads in the past year.
YouTube pre-roll and Facebook ads aren’t as expensive as you might think. Over 50% of business-to-business marketers rank social media as a ‘very’ or ‘somewhat’ low-cost ad option.
Facebook ads, in particular, perform incredibly well for businesses because they allow you to really fine tune your campaign and target a specific audience. Learning how to leverage Facebook ads for your marketing strategy is well worth the effort. There are plenty of YouTube tutorials that will help you create the perfect Facebook ad for your business.
If you want to find out more about finding an audience for your corporate video, check out our video marketing service.