Motion graphics are a simple but effective way to boost your business’ visual content. You might not realise it, but we see motion graphics everywhere. So, find out about the uses of motion graphics from our Lead Editor Luke Earnshaw in the video below, then read on for more detail!
What are motion graphics?
Motion graphics are essentially still images that have been manipulated to create movement. Their main uses of motion graphics include visualising ideas smoothly and cohesively to the viewer. For instance, this includes businesses’ complex or ‘invisible’ services.
You could say motion graphics are a strand of animation as a whole, but they’re not quite the same as 2D animation produced from scratch. Often, the elements that you manipulate in motion graphics are images that already exist. Plus, they’re often shapes, symbols and text, not living characters or objects.
For example, take a look at this video we made for a client, Minster Law:
The moving images are not as flexible as characters in 2D animation. However, motion graphics often simply illustrate a concept or process – so it needs to be as easy to follow as possible. In addition, it saves a lot of unnecessary work – the uses of motion graphics largely include explaining or outlining, not just impressing the audience or telling a story.
To read more about the difference between motion graphics and animation, check out this blog post.
So, where can businesses use motion graphics to their advantage? Here are 5 uses of motion graphics to choose from…
1. Explainer videos
Out of the uses of motion graphics, this is probably the most important. The clue’s in the name: explainer videos, well, explain your products and services to help customers better understand them. Furthermore, they often use motion graphics to keep this explanation as effective as possible. Motion graphics are sleek and simple, meaning the most complex of processes can be explained in just a few animations.
Explainer videos are often most suited to digital or invisible services. However, you can use them to educate your audience about anything.
Here’s another example of an explainer video we made for Radar Healthcare:
This video uses entirely motion graphics. However, you can also integrate motion graphics in a video of live-action footage or photo images.
For example, take a look at this video we created for EMIS Health to thank the NHS.
This isn’t necessarily an explainer video; nevertheless, it shows the flexibility that motion graphics offers!
2. Logo animations
Bring your logo to life with motion graphics. Animating your logo is another step up in impressing your audience and creating brand awareness. Out of a lifeless logo and one using motion graphics, we know which one we’d remember at the end of the day!
As we’ve mentioned, motion graphics offer flexibility – so your logo animation can be as simple or jazzy as you like. However, just make sure it continues to fit your brand after you animate it.
In the examples above for Radar Healthcare and EMIS Health, you’ll see their logos animate at the beginning before the video starts. As a result, this immediately sets up an identity for the brands and pulls you in with the hope of more movement.
Likewise, in many TV adverts, you’ll see something similar. Companies want to show that their brand is full of life, interactive and engaging. The best way they can do this is animate the key visual that represents it. This is why logo animations are one of the key uses of motion graphics.
3. Video titles and overlays
Similarly, you should create your video’s titles and overlays with motion graphics to achieve the full effect.
Not only does this create a more engaging video, but it also helps you to communicate your message much more effectively.
Animated video titles secure the viewer’s engagement with each section of the video – even if it’s just the one.
Meanwhile, overlays are the elements of your video that sit on top of the main footage or images. These are often ‘lower thirds’, text that sits at the bottom of the video (or, as the name suggests, the lower third of the screen). This text could say names, locations, or anything else that boosts the understanding of what’s going on.
However, overlays aren’t always limited to this. They can be anything that animates on top of the main element of your video. For example, you might want to add some doodle effects to whatever is going on in the footage. Something like this adds character and fun to a video – therefore, the uses of motion graphics all lead back to brand building.
4. Video messages
Out of the uses of motion graphics, this is probably the most forgotten one. You don’t need to keep it to your social media or website marketing – implement it into your direct marketing as well.
Instead of a written message, or even an unedited video filmed on your phone, consider using motion graphics. It’s a characterful way of communicating with customers or clients, and can easily be personalised to each person you send it to.
Think thank yous, sales pitches, answers to FAQs – you can really get creative when you use motion graphics to communicate.
For instance, these could be sent via email or Linkedin, exceeding people’s expectations of usual business correspondence.
5. Social media content
This ties in with a lot of the things we’ve said above: posting your motion graphics video on social media. Social media should be one of your top priorities in marketing; thus, it’s one of the most important uses of motion graphics. It’s one of the biggest drivers of traffic, and has been proven to have a very powerful influence.
Create looping clips and GIFs to accompany insightful posts and tweets. Swap your FAQ posts for FAQ videos using motion graphics. The added movement to your feed will catch your audience’s eye and position you as a high-quality brand worth following.
In turn, this will increase your traffic and, ultimately, your sales!
We’ve always known the power of motion graphics – and now you do, too. Now you know the uses of motion graphics, why not give them a go and watch how they can help your business grow?
Stada Media are experts in motion graphics and all kinds of video production. Our team is based in Wakefield, West Yorkshire and we can’t wait to produce ‘WOW’ for your business. Let’s talk today about your video project!
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