We could write essays on how effective video is for your marketing. However, numbers speak louder than words. Therefore, we’ve pulled together 5 of the hottest video marketing stats right now to demonstrate the true power of video for your business.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
Yep, you’re reading these video marketing stats in a blog post. Oops.
Irony aside, however, the difference in retention between video and text can’t be ignored here. If you’re telling your target audience about your product, you’ve got to think beyond text on a webpage; it needs to be delivered in a form that works best for them. Today’s audiences expect businesses to make learning about their products easier with video.
Text-based content still has its place, but video should be the key player in your content marketing strategy. Text should simply pad out your overall strategy and be used for suitable purposes, such as long-form guides and blogs.
YouTube mobile users pay 2X more attention to what they’re watching compared to those watching television. (Think with Google)
For years, television remained the one to beat in marketing to the masses. However, in recent times online video has well and truly taken over – whether this is in entertainment or advertising.
Another incredibly successful offshoot of online video has been mobile video. As this video marketing stat suggests, mobile’s popularity plays into how effectively viewers stay engaged.
So, the moral of the story here is… don’t jump to TV advertising before you’ve considered YouTube, where users can easily view your content on their mobiles!
Video posts on LinkedIn are shared 20 times more than other content formats. (LinkedIn)
Yes, you read that right. 20 times more.
LinkedIn alone is an incredibly powerful marketing and sales tool. The platform has an intensely focused professional audience, all looking for industry-related content to inspire and educate. Combine this with video content, and you’re onto something special.
Out of these video marketing stats, this one is one of the easiest and most actionable. You could share your video on LinkedIn today and see instant results!
Including a video on your landing page can boost your conversion rate by up to 80%. (WordStream)
Video isn’t just for YouTube and social media – having video on your website can be incredibly beneficial, too. Therefore, we couldn’t leave this out of our video marketing stats.
When potential customers visit your site, they want to get the information they’re looking for right away. The first step to granting them this is using an engaging video instead of text.
Secondly, make sure your video is placed at the top of the page, above the fold (above the point where the user needs to start scrolling).
As a result of using video on your landing page, you’ll experience conversion increases like never before!
84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. (Optinmonster)
Some of the most exciting video marketing stats we’ve found have demonstrated video’s ability to convert. Your audience can get stuck after a certain point in the customer journey if you haven’t given them enough reason to trust your brand. Often, in these situations, video can seal the deal.
There are a few ways you can use video to lead viewers to convert:
- Educate them about your product or service with an explainer video
- Put their mind to rest with a quick FAQ or Q&A video
- Show your product in motion and from different angles with an exciting promo video
- Show them how to use your product with a clear demonstration video
There are more video marketing stats out there than you can shake a stick at if you’re still unsure about video. However, we reckon these 5 are more than enough to prove that video deserves a place in your content strategy – don’t you?
At Stada Media, we can turn these video marketing stats into your reality. Our in-house content production experts can help your business increase brand awareness and sales with killer content that actually works. Get in touch with us about content production here.