Video is taking the marketing world by storm. Recent studies show that more than half of businesses are already making use of it. Furthermore, 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why. So, we won’t be surprised if you’re looking for some video marketing tips.
Online video consumption rises by around 100% every year. Before long, video will be the most popular way for consumers to satisfy their information and entertainment needs. Marketers and businesses need to adapt — and fast.
That’s why we’ve written an eBook offering our top 6 video marketing tips. It will help you kickstart your video journey and reach more customers.
Think about the customer
Video is becoming more popular and competition is stiffening. As a result, simply producing and uploading a video no longer yields the required outcome. Too often, companies waste millions producing videos without thinking about the end goal: actual viewers.
Do you know your customer’s needs? How about what they like to see in online content? Can you solve their problems? If you can successfully answer these questions, you’ve got the start of a video marketing strategy. Your next step is reading our video marketing tips eBook!
Take advantage of tools such as social media and online advertising to actively promote your video content. As a result, you’ll reach more potential customers and achieve your top-level marketing goals!
Set yourself apart
It’s also all about setting yourself apart from your competitors with original, impressive visual content. Make content that’s just screaming for viewers to share it. You don’t have to achieve this by forking out on the latest equipment; instead, you just need to find out what makes people tick! Once you target what people are passionate about, you’re onto a winner.
Our video marketing tips will give you a great headstart to the world of video.
However, we know it’s hard for a lot of businesses nowadays to find the time or resources to create consistent, excellent video content (read more about video production costs here). Therefore, outsourcing to video production companies is always a wise option!