Adobe MAX 2017: Everything You Need to Know

Adobe announced a flurry of new video production applications and updates at last week at Adobe MAX 2017. Adobe MAX is the company’s annual creativity conference.


It’s clear that Adobe has spent a lot of money on artificial intelligence this year. Furthermore, all new announcements seemed to share a central theme: using machine learning to simplify tools and creation.

There are a lot of notable features to cover that Adobe announced at Adobe MAX 2017, so let’s dive straight in…


New Updates & Features

Adobe has been working on a host of new apps. However, we also learned at Adobe MAX 2017 that it’s been busily improving its flagship applications. So, before we venture into new territory, let’s take a quick look at its new features and updates…


Premiere Pro & After Effects
  • At Adobe MAX 2017 we discovered that Adobe has given Premiere Pro and After Effects significant workflow and performance updates. For example, these include more support for virtual reality workflows and graphics.
  • Colour advances include support for High Dynamic Range (HDR) workflows in Premiere Pro. Furthermore, Adobe has improved colour fidelity and adjustments in After Effects.
  • Adobe has also updated After Effects with native format support for editing 4k-to-8k footage.
  • They have also added touch capabilities to both applications. Adobe has optimised these for Surface Pro, Windows tablets and Apple trackpad devices.
Photoshop, Illustrator & InDesign

At Adobe MAX 2017, we also learned of some new updates to Photoshop, Illustrator & InDesign.

  • A new Shaper tool has been added to Illustrator. The Shaper tool gives users a “more intuitive way to create perfect geometric shapes”. Users are able to “loosely draw basic shapes like circles, squares and polygons”.
  • Adobe has updated Photoshop’s Artboards feature. It now has guides for advanced placement of elements and easier visualisation of layers.
  • InDesign updates include new online publishing capabilities. For example, these allow users to embed documents directly into a website.
  • Adobe has given all three applications new and updated Touch workspaces. These provide a more user-friendly interface for touch devices.

Dimension CC

The first of the new applications Adobe announced at Adobe MAX 2017. This all-new tool allows users to create high-quality photorealistic 3D images. Furthermore, you can combine 3D models with 2D images; this allows you to build product shots, scene visualisations, and abstract art.

Dimension CC uses advanced machine learning to create an effortless creation experience. For example, it automatically knows how to light a scene and where to place objects in relation to the horizon.


Character Animator CC

The second platform we heard about at Adobe MAX 2017 was Character Animator.

Adobe is offering a unique, user-friendly approach to 2D character animation. In Character Animator, users can now use a webcam and microphone to bring characters to life. The app tracks facial expressions and motions in real time; as a result, it allows users to move and pose characters with ease.


Lightroom CC

Next up in the Adobe MAX 2017 news…

Adobe has also switched up its popular photo management and editing tool, Lightroom.

Lightroom now offers users cloud storage solutions. The original desktop, drive-centric Lightroom CC has now become Lightroom Classic CC. Meanwhile, the new Lightroom CC is a cloud-centric tool featuring many of the same features.


Project Sonicscape

This new addition from Adobe is still in the early stages. Nevertheless, Adobe highlighted it at Adobe MAX 2017. Therefore, it’s definitely worth a mention.

Project Sonicscape provides VR and AR filmmakers with a unique way to edit sound. The immersive user interface allows editors to visualise where sound comes from in their 360-degree scenes. As a result, this makes it that much easier to bring immersive content to life.



If you’ll like to find out more about these new tools and others, you can watch all the Adobe MAX 2017 keynotes and presentations here!

Want to see these tools being used for your business’ video content? Get in touch with Stada Media today to find out about our video production capabilities. Spoiler: they’re pretty extensive.

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