Adobe MAX 2017: Everything You Need to Know

Last week, Adobe announced a flurry of new applications and updates at Adobe MAX 2017, the company’s annual creativity conference. It’s clear that Adobe has made a heavy investment in artificial intelligence this year and all new announcements seemed to share a central theme — simplifying complex tools and the creation process as a whole through machine learning.

There are a lot of notable features to cover, so let’s dive straight in…

New Updates & Features

As well as working on a host of new apps, Adobe has been busily improving its flagship applications. So, before we venture into new territory, let’s take a quick look at some of these new features and updates…

Premiere Pro & After Effects
  • Both Premiere Pro and After Effects have been given significant workflow and performance updates, including expanded support for virtual reality workflows and graphics.
  • Colour advances include support for High Dynamic Range (HDR) workflows in Premiere Pro and improved colour fidelity and adjustments in After Effects.
  • After Effects has also been updated with native format support for editing 4k-to-8k footage.
  • New touch capabilities have been added to both applications — optimised for Surface Pro, Windows tablets or Apple trackpad devices.
Photoshop, Illustrator & InDesign
  • A new Shaper tool has been added to Illustrator, giving users a “more intuitive way to create perfect geometric shapes by loosely drawing basic shapes like circles, squares and polygons”.
  • Photoshop’s Artboards feature has been updated with guides for advanced placement of elements and easier visualisation of layers.
  • InDesign updates include new online publishing capabilities, which allow users to embed documents directly into a website.
  • All three applications have received new and updated Touch workspaces, providing a more user-friendly interface for touch devices.

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Dimension CC

This all-new tool allows users to create high-quality photorealistic 3D images, and combine 3D models with 2D images to build product shots, scene visualisations, and abstract art. The app uses advanced machine learning to create an effortless creation experience. For example, Dimension automatically knows how to light a scene and where to place objects in relation to the horizon.

Just take a look at this image Saxon, our Head of Production, made in just 20 minutes or so, having never used Dimension previously:

adobe dimension

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Character Animator CC

Adobe is offering a unique, user-friendly approach to 2D character animation with this new update. In Character Animator, users can now bring characters created in Photoshop or Illustrator to life using a webcam and microphone. The app tracks facial expressions and motions in real time, allowing users to move and pose characters with ease.

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Lightroom CC

Adobe has also switched up its popular photo management and editing tool, giving users the option to use cloud storage solutions. The original desktop, drive-centric Lightroom CC has become Lightroom Classic CC, and the new Lightroom CC is now a cloud-centric tool featuring many of the same features.

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Project Sonicscape

This new addition from Adobe is still in the early stages, but it’s definitely worth a mention. Project Sonicscape provides VR and AR filmmakers with a unique way to edit sound. The immersive user interface allows editors to visualise where sound comes from in their 360-degree scenes, making it that much easier to bring immersive content to life.

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If you’ll like to find out more about these new tools and others, you can watch all the Adobe MAX 2017 keynotes and presentations here!

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