Just the word ‘analytics’ can be off-putting to some, and we understand. At first thought, analysing data can be considered tricky and a little intimidating; however, it doesn’t have to be. We’re about to show this in our guide to website analytics.
The best place to start is to identify what it is you’re looking for. What do you want to know? Ultimately, we’d anticipate that you’re hoping to understand how your website is doing.
Questions you may ask in the process:
- How many people are visiting my website?
- What pages are people visiting?
- How many people read my blog post?
- Why aren’t people staying longer?
- Why aren’t people buying xyz?
Website analytics may not be able to explicitly answer the ‘why’ questions, however the data can help you to make inferences and monitor the changes you make.
So you’ve got your questions, you know what you’re looking for, where do you start from here?
Choose your analytics tool
First up in our guide to website analytics, it’s choosing your analytics tool. Many website platforms will host their own analytics tools. To be honest, they all provide you with pretty much the same range of data – which is a very good thing. If your platform doesn’t have its own analytics function, there is always Google Analytics. Google Analytics is a widely used and trusted tool for measuring website activity.
Understand your website goals
Before you can even put the other tips in this guide to website analytics to use, you need to know your goals. Are you hoping to improve your traffic? If so, you probably want to start looking at the number of hits your website currently gets daily, weekly and monthly.
Look for trends in peaks and drops, and see how that corresponds to changes you’ve made to your site. For example, you may have just added a new blog post.
This is the most valuable step in our guide to website analytics. The best way to measure how well you’re doing is to compare it against something. For example, the previous week, month or year.
Over a period of time, you’ll be able to see what your top performing periods are. Then, you’ll be able to implement changes to continue improving the great periods and lift the weaker moments. For instance, you can achieve this through methods such as promotions and additional content.
See where your customers are coming from…
It’s very useful to know where the traffic is coming from, and analytics tools will tell you this. For example, a lot of traffic might be coming through your social media pages. From this, you’ll know to continue to grow these channels as they’re working for you. Learning from best practice is a great place to start.
If the numbers are low for traffic from search engines, you may want to consider improving your SEO. In addition, you could think about investing in Pay-Per-Click marketing. You can learn all of this via your analytics tools, so it’s essential that you monitor it regularly. This will allow you to grow and improve your online business and presence.
An incredibly effective way to boost your SEO ranking is to include video on your website. Read more here after you’ve brushed up on our guide to website analytics.
…and where they end up
Learning which pages on your website are most popular will tell you a great deal about your customers and their interests. As a result, this will support you in building your online presence and creating relevant content.
Furthermore, understanding at what position in the site your customers leave is also useful. If there is a stand-out page that sees the highest abandonment rate, it would be worth revising the content. Signpost to alternative positions on the site; where and how you lead them will depend on your business and website.
We hope this beginner’s guide to website analytics will help you get your website rocketing to the top of the search results. It can be a long slog, but one thing’s for certain – it’s worth it when you reach the summit.
At Stada Media, we’re suckers for a really good video – and we’re betting you are, too. If you want to transform your business with the click of a play button, get in touch with us today for your next video.
The Stada Media blog is a hub of useful insights on video production and marketing. Check it out!