Why Your Business Should Be Using Video Marketing

You’ve probably heard it a lot this year… Video marketing is the way forward. It’s the future. Video will transform your business from good, to brilliant. Want to know why? We thought so.


Video helps to build personality

Consumers want more from businesses, and this is only going to increase over the coming decade.

In order to build trust and transparency, brands should look at introducing video marketing. Video has the ability to inspire emotion through sight and sound. In turn, consumers relate to your brand and build trust in it. This is crucial for customer loyalty!

Consider video marketing as the window to your business, allowing customers to see inside like never before. They’ll get to discover exactly who you are and what you stand for.


Social media loves video

Video marketing has a huge impact on social media, because – let’s be honest – it can engage even the laziest of users. Video encourages interaction, and as a result, social growth.

To really make the most of social media channels, businesses should look at creating video content. Going even further, they should also put some money behind boosting these campaigns. Video is the best investment you could make in marketing.

Here’s our tip: consider creating videos that are genuinely entertaining. Viewers are most likely to share these – whether they’re funny, visually impressive or thought provoking.


It’s the simplest way to show how your product or service works

It’s not always easy to communicate with words just how impressive your product is. If you’ve got a product that looks amazing as it moves, why would you hide this away? Video marketing will literally show your customers exactly what you have to offer. 

What’s amazing is you’ll be able to demonstrate functionality, sound, and movement. As a result, your customers will get a greater understanding and awareness of your product range. This is why explainer videos are so popular, for instance. 

Customers are more likely to buy online when they’ve had to opportunity to see something first hand. Therefore, video marketing works to increase sales conversion.


Google optimisation

Now Google owns YouTube, it makes good business sense to optimise your reach on the search engine.

If you host a YouTube video on your website, you’re more likely to rank highly on Google searches.

Also, hosting video content increases the amount of time visitors spend on your website. This increases trust and brand awareness. Not only this, but it also lets search engines know that customers are engaging with your website.

All of these factors affect your Google ranking.


Every business needs video marketing – big or small. At Stada Media, we’ve got the tools for both. Let’s talk today for professional video that’ll draw the right eyeballs to your brand.

Read more useful video marketing tips just like this on the rest of our blog here.

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