As smartphones and social media continue to develop and make it possible for users to access content beyond the limits of text, visuals are steadily becoming the driving force of online marketing. In fact, a recent study showed that 60.8% of digital marketers considered visual content as “absolutely necessary” to their marketing strategy.
While video reigns supreme, with online consumption growing by 100% each year, there is a wide variety of other visual content that can have a hugely positive impact on your social media strategy. Graphics, for example, are an eye-catching and cost-effective way to flesh out your content plan. Think: motivational quotes, punchy statistics, useful tips and tricks, and informative infographics. All incredibly effective in capturing your target audience’s attention!
Here are a few key reasons why you should be using graphics to boost your social media content:
People are visual learners
When up to 90% of information transmitted to the brain is visual, it’s no surprise that people respond well to great design. Unlike text-heavy content, graphics are eye-catching and easy to process. In an age of low attention spans and immediate gratification, they are a great way to get your message across quickly and efficiently!
Social media is becoming more image-centric
As users continue to favour visual content, social media platforms are taking note. Not only are there platforms focused entirely around imagery (such as Instagram, Pinterest and Snapchat), but other platforms (including Facebook and Twitter) are continually adapting their algorithms and designs to put a greater emphasis on visual content.
Increasing your use of imagery — eye-catching and colourful graphics, in particular — is a sure fire way to ensure your content stands out among the constant stream of content in user feeds.
Visual content is more engaging
A recent study showed that image posts receive a massive 120-180% more engagement than text-based posts. That’s a statistic that isn’t easy to ignore.
Share clean and concise graphics that present compelling and relevant information with your audience on a regular basis, and you are likely to notice an increase in likes, shares and comments.
Graphic design reinforces branding
With the use of a consistent font, logo and colour palette, graphics are a fantastic way to personalise and reinforce your branding. What would Coca-Cola be without its red and white logo? Or McDonald’s without its golden arch?
If you post regular graphic content using your signature branding, users will soon begin to associate those visuals with your business. Top-of-mind awareness will increase among potential customers. As a result, they will be more willing to discover more about your brand and choose you over any competitors.
Interested in boosting your social media content with compelling visuals? We’ve expanded our services to include graphic design!