COMPANY FILM PRODUCTION
Getting the cameras rolling on live-action video to help tell your brand story, resulting in more engaged viewers.
Show your customers the AUTHENTIC you with a professional company film.
As an experienced corporate video company, we have the knowledge and story telling skills to enable us to make your company film something truly special. The end result is a video that will have a long lasting effect on your customers.
A company film brings together carefully-selected locations, performers, equipment, props and more to create a truly unique piece of video.
A FEW EXAMPLES
So, what is a live-action company film?
A company film is a video that is filmed in the real world with real people and real settings. Which means it’s great for personal companies whose services revolve around people. Your customers will get to see real faces and recognisable body language in your video and will immediately make your customers feel more connected with you.
While animation provides creative freedom, live-action offers a completely unique experience with a specific selection of performers and locations. This is especially true if you feature your own staff in your video.
The corporate film production process
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Do I need a company film?
A company film is brilliant for any business, but is especially suited to companies whose major focus is people.
Live-action video production can put a face, or many faces, to your business. It humanises companies and places you in a real setting that your customers can see themselves in, too.
Our creative company film production service can find exactly the right location, people and angle for your company’s live-action video.
Here’s just a handful of the endless benefits of live-action video…
Live-action video shows actual people in actual settings.
This will make your video more authentic to viewers and, as a result, build their trust in your brand. Authenticity also helps with brand recall, because it highlights how a company is unique.
The power of real-life shots.
The amount of ways you can shoot a real-life object is almost endless, and this can have a special effect on viewers. Even with advanced software to recreate the world around us, sometimes there’s still nothing quite like seeing the real thing – and we mean the REAL thing.
The chance to use brand ambassadors.
Using recognisable people to star in your live-action video is guaranteed to boost your views, engagement and sales. People love to see the public figures they admire, whatever they’re doing.
Live-action can be quicker to create.
We know animation can sometimes be achieved more easily than live action. However, this is only if you have the skills. As long as you don’t have too many complex elements in your live-action video, live action can be finished a lot quicker. If you’re limited on time, think about creating a logistic-light video.
When we talk to you in the initial stages of the project, we’ll discuss the pros and cons of using a particular type of video production for your idea.
Overall, a live-action corporate film is a great choice for almost any business – the power of real people in real situations never fails to resonate with viewers.
Top company film video production tips
#1 Decide on your actors well in advance
This doesn’t just mean the moment you actually cast someone, but the very first conversation you’ll have about whether you want people in your video at all. If so, what kind of people? Those from within your company, or professional performers to be auditioned and selected? Your casting decisions can make or break your live-action video’s tone and delivery.
#2 Think about location
If you use a studio to shoot your live-action video, they’ll have everything ready for you. However, you might lose some authenticity to your video if the setting is clearly artificial. On the other hand, on location shooting brings new challenges in terms of travel, time and resources to make your live-action video look the best it can be.
#3 Know your production timeline
For a project such as this, no matter how simple, it’s so important to have a clear schedule. Have your shot lists and production schedule documents ready well in advance of the first day of shooting. Remember, the unpredictable is almost guaranteed to happen on a shoot – good or bad! So expect the unexpected, too.
Get in touch and let’s talk about your requirements, key objectives and video brief.
We’ll then formulate some brilliant ideas to get the best results from your video project.
Providing the best possible price that is competitive, fits with your budget and offers the best value.