START YOUR CONVERSATION WITH CONTENT MARKETING SERVICES
Punchy and persuasive copy, eye-catching design and disruptive digital assets.
Elevate your brand’s communication with a wide variety of relevant and consistent content, tailored to your audience.
Beyond professional video production, we are also enthusiastic to elevate your accompanying marketing content such as copy, design, and web. It’s no use having a bit of this and a bit of that – it’s all about the full package with our content marketing services.
Fashion your video with engaging copy, distribute interesting long-form written content, and improve your website user experience with clever design.
What is the difference between content marketing services and advertising?
On the surface, it may seem like all marketing efforts are generally the same. This isn’t true, however.
Advertising, in the traditional sense, is usually completely controlled by the business who pay for the ad to be shown to specific audiences.
Content marketing services, on the other hand, is content specifically curated to appeal to and inform your audience. Its key goal isn’t to sell, but to provide real value. Therefore, content marketing is paramount in boosting significant brand awareness and recognition.
The content marketing process
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Why using content marketing services is important for your business?
Marketing isn’t all about pure sales. It’s a spectrum that also includes building trust and intrigue in your brand.
Content marketing balances the scale between sell and inform. Marketing is just as much about providing valuable content to your customers than it is actually selling your products and services.
Just as it provides this value for your customers, it also does the same for your business. Here’s why:
Your leads and customers actually WANT to see it.
It’s what they look for when they go online, scroll through their social media feeds, check their emails. They’re desperate for great content that breaks the cycle of the same old ineffective stuff they see every day. Be the brand to do that.
Optimised content marketing improves your SEO.
It takes carefully optimised content across the board to achieve truly successful SEO. Make sure you’re targeting your company’s relevant keywords in your content, whether this is a blog post or another webpage. Make sure your content is doing some heavy lifting to get your business at the top of those search results.
Content supports all your other digital marketing efforts.
It’s the pillars that support the building, and you need to make sure these pillars remain strong enough. Through its ability to interest your audience, content brings value and validity to otherwise cold digital marketing.
Content marketing builds trust in your brand.
If a customer sees a piece of content they can take away something really valuable from, they’ll automatically trust you as a company. With the right content, you’ll become a reliable source for your audience to return to.
Top content marketing tips
#1 Be consistent
This means in your brand voice, the types of content you’re distributing, and your posting schedule itself. Make sure that in everything you create, you have consistency. This will improve brand awareness and recognition massively.
#2 Target your desired keywords
It’s important that you focus on providing value with your content. However, you also need to aim to secure the top spots in search results with carefully-considered SEO. This involves deciding on the commonly-searched keywords you want to target and including them effectively in your content.
#3 Repurpose content
Got a great piece of long-form content? Why not break it up into smaller pieces of microcontent to share with your audience on social media? You don’t need to do the same level of hard graft every time – be resourceful and take content from larger sources when creating smaller ones. This is a great way of making graphic design content for your brand.
Get in touch and let’s talk about your requirements, key objectives and video brief.
We’ll then formulate some brilliant ideas to get the best results from your video project.
Providing the best possible price that is competitive, fits with your budget and offers the best value.