Digital Deep Dive: 280-Character Tweets, Instagram Polls & More

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of five of this week’s biggest stories to help you stay ahead of the curve!

Twitter trials expanded character limit

Twitter is considering a change to one of its most iconic features — the 140-character limit. After realising that the character limitation impacts certain languages more heavily than others, the social network is testing a longer limit of 280-characters for select languages — including English, Spanish, Portuguese and French.

The new character count is currently available to a small group of Twitter users on iOS, Android and desktop, but the test is not expected to last long. Within a couple of weeks, Twitter plans to make a decision regarding a broader rollout. Watch this space.

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Instagram adds poll feature to Stories

Following the success of Polly, a Snapchat add-on that allows users to attach multiple-choice polling to Snaps, Instagram has included its own polling feature to Stories. Much like adding a location sticker, users can now add a two-answer interactive poll to their Stories. Friends are able to see the poll results as soon as they tap their chosen answer, and the poll creator can take a look at the votes within the Stories view count page.

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Facebook Stories gets a boost from Instagram Stories

Despite Facebook’s popularity, its native Snapchat-clone hasn’t seen much success since its global launch in July. But that is set to change as the social giant rolls out the ability to share Instagram Stories seamlessly with Facebook Stories. As Instagram Stories now has over 250-million users, this new feature is sure to increase the Facebook Stories user count.

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Snapchat unveils new augmented reality filters

Snapchat is opening up its World Lenses augmented reality feature to advertisers, allowing brands to create their very own Dancing Hot Dog style filters. These lenses are available to buy directly from Snap, and they can run as either a national campaign or targeted to as a targeted audience demographics.

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LinkedIn launches new recruitment feature

Building upon its hugely successful recruitment features, LinkedIn has announced a new product that will allow recruiters to access in-depth analytics for hiring and employment purposes. Talent Insights will be a paid product and is set for a full launch in 2018.

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