Digital Deep Dive: 4K Video On Facebook, Twitter Video Website Cards & More

The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. So, we’ve rounded up this week’s biggest stories, including 4K video on Facebook. Stay ahead of the curve!


Facebook adapts to 4K video

Back in 2010, Youtube began experimenting with 4K video playback. This week, Facebook has finally made an effort to catch up by testing super HD video uploads and viewing.

4K video on Facebook looks to boost the platform’s recent push into original content.

To ensure you’re watching the maximum resolution, click the gear icon on a video and switch to 2160p if available.


Twitter Video Website Cards

Twitter has introduced a brand new ad tool. It will allow businesses and marketers to leverage the power of video to boost website traffic.

The Video Website Card features an auto-playing video; a customisable headline; and destination URL paired with a large tap target.

The feature’s aim is to hook users with engaging video content. Furthermore, it aims to drive them back to a site to learn more or take action.

Similar to 4K video on Facebook, this speaks to the continuous rise of video in the marketing world.


Facebook tests splitting News Feed in two

As well as 4K video on Facebook, the platform has also been experimenting with its look as a whole.

Facebook has been testing the idea of dividing its news feed in two. As a result, one feed would include all posts from friends and family; the second would show content from Pages the user has liked.

If Facebook implements this officially, it changes things for Pages’ paid advertising. For example, the split would force Page owners (businesses, non-profits, public figures, etc.) to run paid advertisements to get posts seen in the primary feed.

Adam Mosseri, the Facebook executive in charge of the news feed said: “There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in News Feed or Explore… The goal of this test is to understand if people prefer to have separate places for personal and public content. We will hear what people say about the experience to understand if it’s an idea worth pursuing any further.”

Want to be clear, no plans to launch this test globally or to ask publishers to pay for all distribution. Read more:

— Adam Mosseri (@mosseri) October 23, 2017


Instagram adds two-person live streaming

Instagram has expanded its live streaming feature this week to give users the option “go live with a friend”.

The social network shared details about this new feature in a recent blog post: “Live video helps you share in an authentic way, but sometimes it can be intimidating when you’re on your own. It’s easy to add a guest while you’re broadcasting. Simply tap the new icon on the bottom right and tap “Add” to invite anyone who’s currently watching. Once they join, you’ll see the screen split into two and your friend pop up right below you.”

Joining 4K video on Facebook and Twitter Video Website Cards, video just keeps expanding on social media!


Snapchat embraces external links

In its most recent update, Snapchat rolled out two important new features.

The first allows you to share links from other apps in a private message using the iOS share sheet. As a result, this could turn Snapchat into a legitimate source of referral traffic for marketers and businesses.

The second gives users the option to turn off their location for a set period of time. As a result, this makes them temporarily invisible in Snap Map. After stirring up privacy concerns with the release of Snap Map in July, this new feature aims to provide users more control over location sharing.


Are you excited about 4K video on Facebook? What about Snapchat’s interesting new leap into link sharing?


Want a better way of communicating with your audience about your business? Have you tried the unstoppable force that is video? Talk to the video production experts at Stada Media today.

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