The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. So, we’ve rounded up this week’s biggest stories, including how to create a story for a Facebook Page. Stay ahead of the curve!
Facebook Stories extends to include Pages
Over the coming month, Facebook Stories will be rolling out to Pages. The ability to create a story for a Facebook Page widens opportunity for the feature. For example, it allows brands, news publishers, public figures and nonprofits to enjoy it, too.
Page admins will be able to create Stories from the mobile app. As usual, content will disappear after 24 hours.
Like Instagram Stories, we expect a mixed approach from brands using Facebook Stories. We expect them to post a combination of candid behind-the-scenes posts and polished marketing campaigns.
Twitter unveils Save For Later and Happening Now
Like the new ability to create a Story for a Facebook Page, Twitter is also widening opportunities for users.
Twitter has confirmed that a “Save For Later” button will soon be joining “Like” and “Retweet”. This heavily requested new addition will allow users to bookmark tweets. As a result, they’ll be able to refer back to or read them at a later date.
This announcement was quickly followed by the release of another new feature — “Happening Now”. Aimed predominantly at Twitter newcomers, this feature highlights groups of tweets about a specific topic. Initially, these topics are limited to U.S. sporting events. However, the feature will soon expand to include entertainment, breaking news and more.
✨🌳🍉Fresh out of HackWeek and coming soon — a new way to save tweets to read later. Been a top request (❤️🇯🇵!) The team would love your feedback as they dial in the design! #SaveForLater 👇 https://t.co/6oo2lhqFbW
— Keith Coleman 🌱😀🙌 (@kcoleman) October 10, 2017
Snapchat introduces Context Cards
Snapchat has released a brand new feature. Context Cards allow users to discover additional location-based information about their friends’ Snaps.
They include restaurant reservations, Uber ride-hailing, contact information and more.
This new addition is set to transform the way users interact with Snapchat at a fundamental level. Furthermore, there’s a similarity between this and the new ability to create a Story for a Facebook Page. It provides an exciting marketing opportunity for businesses!
LinkedIn rolls out Snapchat-style geofilters
LinkedIn is continuing to experiment with new types of content. This time, they are borrowing a feature straight out of Snapchat’s playbook — location-based filters.
Conference attendees now have the option to add branded filters to any videos they create. They can then share it using the new in-app video creation tool.
This feature is currently limited to a small selection of conferences. However, LinkedIn is looking to make it available to more events in the future.
Like the ability to create a Story for a Facebook Page, this shows Linkedin is definitely following the ‘Stories’-style trend.
Facebook announces new VR products
As well as introducing the ability to create a Story for a Facebook Page, the platform is venturing into VR.
This week, Facebook unveiled its VR vision for the future at the Oculus Connect conference in San Jose. The biggest announcement was the Oculus Go, a brand new standalone VR headset. Unlike many headsets, the Oculus Go doesn’t require a computer or smartphone connection.
Other announcements included: Oculus Dash (a Minority-Report-style alternative to your traditional computer monitor); Oculus for Business (a support package that encourages businesses to experiment with VR); and a host of new Facebook Spaces features.