Digital Deep Dive: Facebook Split News Feed, Twitter Video Cards & More

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of five of this week’s biggest stories to help you stay ahead of the curve!

Facebook tests splitting News Feed in two

Facebook has been testing the idea of dividing its news feed in two — one feed including all posts from friends and family, and the second dedicated to Pages the user has liked. If implemented officially, this change would force Page owners (businesses, non-profits, public figures, etc.) to run paid advertisements to get their posts seen in the primary feed.

Adam Mosseri, the Facebook executive in charge of the news feed said: “There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in News Feed or Explore… The goal of this test is to understand if people prefer to have separate places for personal and public content. We will hear what people say about the experience to understand if it’s an idea worth pursuing any further.”

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Instagram adds two-person live streaming

Instagram has expanded its live sharing feature this week to give users the option “go live with a friend”. The social network shared details about this new feature in a recent blog post: “Live video helps you share in an authentic way, but sometimes it can be intimidating when you’re on your own. It’s easy to add a guest while you’re broadcasting. Simply tap the new icon on the bottom right and tap “Add” to invite anyone who’s currently watching. Once they join, you’ll see the screen split into two and your friend pop up right below you.”

instagram two-person stream

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Facebook adapts to 4K video

Back in 2010, Youtube began experimenting with 4K video playback. This week, Facebook has finally made an effort to catch up by testing super HD video uploads and viewing. This upgrade looks to boost Facebook’s recent push into original content.

If you want to ensure you’re watching the maximum resolution, click the gear icon on a video and switch to 2160p if it’s available.

facebook 4k video

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Snapchat embraces external links

In its most recent update, Snapchat rolled out two important new features. The first allows you to share links from other apps in a private message using the iOS share sheet — a change that could turn Snapchat into a legitimate source of referral traffic for marketers and businesses.

The second gives users the option to turn off their location for a set period of time, making them temporarily invisible in Snap Map. After stirring up privacy concerns with the release of Snap Map in July, this new feature aims to provide users more control over location sharing.

snapchat referral traffic

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Twitter unveils new video marketing tool

Twitter has introduced a brand new ad tool that will allow businesses and marketers to leverage the power of video to boost website traffic. The Video Website Card features an auto-playing video, a customisable headline, and destination URL paired with a large tap target. The aim being to hook users with engaging video content and drive them back to a site to learn more or take action.

twitter video website cards

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