Digital Deep Dive: Facebook Subscriptions, Snapchat’s Shoppable AR and more!

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of this week’s biggest stories to help you stay ahead of the curve!

Snapchat now lets advertisers sell products directly through lenses

Snapchat is introducing Shoppable AR, an extension of the feature launched in 2015 allowing advertisers to create branded filters. Shoppable AR allows brands to add a link to the selfie Lens which will lead users directly to websites. With no reports of price increases to use this feature, we can see advertisers opting for this feature now –  if they were ever in doubt before.

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Snap launches new features for Lens Studio

In addition to Snapchat’s Shoppable AR, they’ve also been busy creating new features for Lens Studio, including seven new templates for the creation of face lenses. The new templates give developers the opportunity to build lenses which can overlay experiences over faces.

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Podcasting app Anchor can now find you a Cohost

Recently relaunched, podcasting app Anchor has rolled out a new feature with the goal of making it easier for people to find someone else to podcast with. Cohosts will connect users with those that have mutual interests and allows users to connect based on the topic they wish to discuss. This will massively increase interaction and improve the user experience.

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Would you pay for an ad free Facebook?

Facebook is considering introducing an optional subscription fee for users, sitting around the $11 mark at the moment. Users could subscribe to avoid all advertising filling up their timelines. Opinions are scattered as to whether this is a good idea or not – however allowing users to cut out ads is something we’ve already seen before in subscriptions with the likes of Spotify for example.

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