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Digital Deep Dive: Facebook Video Creator, Snapchat’s Redesign & More

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of five of this week’s biggest stories to help you stay ahead of the curve!

Facebook launches app for video creators

Facebook has launched a powerful new tool aimed at influencers to streamline video content creation, sharing and analytics. Features include Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments, cross-posting to Twitter, and expansive analytics.

The Creator app was first announced at VidCon in June, but has now officially launched on iOS with the Android version planned for the coming months.

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Instagram tests feature that allows users to follow hashtags

Instagram is reportedly testing a new feature with a small fraction of its user base that allows users to follow specific hashtags. Currently, users rely on individual accounts and an algorithm that prioritises popular content to find posts they’re interested in, so this feature that could make it much easier for users to keep up with more niche interests.

There’s currently no indication of when the hashtag following ability will roll out to everyone, but the positive response suggests it could make the cut sooner rather than later.

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Snapchat announces redesign and new algorithmic feed

After releasing a Q3 earnings report which showed disappointing revenue and user growth, Snapchat is planning some significant changes to its app. Specifically, a redesign that will make the app easier to use and a new algorithmic feed to replace the strictly reverse-chronological feed it uses now.

Snapchat CEO Evan Spiegel said: “One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback. As a result, we are currently redesigning our application to make it easier to use… We are developing a new solution that provides each of our 178 million Daily Active Users with their own Stories experience, leveraging the tremendous benefits of machine learning without compromising the editorial integrity of the Stories platform that we have worked so hard to build.”

The update is planned to debut on December 4th. Watch this space!

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Facebook introduces a Messenger plugin for business websites

Facebook has announced the launch of a new customer chat plugin, which will allow customers to talk directly with businesses on their websites through Messenger. Like other web chat systems, this new plugin is designed to hover over the business’s web page. However, when customers leave the website, they’ll be able to view or continue their conversation from their mobile devices using the Messenger app.

The new plugin is currently being trialed by select partners during its beta period, but other interested businesses can sign up to be notified when the chat plugin is broadly available.

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Microsoft integrates LinkedIn with Word for resume creation

Microsoft-owned social network LinkedIn has unveiled a new tool that allows Office 365 subscribers to seamlessly integrate LinkedIn features with Word for convenient resume building. The assistant helps job seekers curate better job descriptions by finding public examples on LinkedIn and picking relevant job listings to find exactly what employers might be searching resumes for.

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Want to find out more about effective digital marketing? Don’t hesitate to get in touch!

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