Digital Deep Dive: Facebook Creator, Snapchat’s Redesign & More

The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. So, we’ve rounded up this week’s biggest stories, including Facebook Creator. Stay ahead of the curve!


Facebook Creator app launches for video creators

Facebook recently launched a powerful new tool, Facebook Creator, aimed at influencers. The app will streamline video content creation, sharing and analytics.

Features include Live Creative Kit for adding intros and outros to broadcasts; a unified inbox of Facebook and Instagram comments; cross-posting to Twitter; and expansive analytics.

Facebook first announced the Facebook Creator app at VidCon in June. Now, it has officially launched on iOS with the Android version planned for the coming months.


Instagram tests feature that allows users to follow hashtags

Instagram is reportedly testing a new feature with a small fraction of its user base. The new feature allows users to follow specific hashtags.

Currently, to find posts they’re interested in, users rely on individual accounts and Instagram’s algorithm. Therefore, this feature could make it much easier to keep up with more niche interests.

There’s currently no indication of when the hashtag following ability will roll out to everyone. However, the positive response suggests it could make the cut sooner rather than later.

Like Facebook Creator, this development allows even more user flexibility and opportunity.


Snapchat announces redesign and new algorithmic feed

It’s not just Facebook Creator and Instagram’s hashtag update.

After releasing their Q3 earnings, showing disappointing revenue and user growth, Snapchat is planning significant changes.

Specifically, the developments include a redesign that will make the app easier to use. In addition, a new algorithmic feed will replace the strictly reverse-chronological feed it uses now.

Snapchat CEO Evan Spiegel said: “One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use.

“As a result, we are currently redesigning our application to make it easier to use… We are developing a new solution that provides each of our 178 million Daily Active Users with their own Stories experience.

This leverages the tremendous benefits of machine learning without compromising the editorial integrity of the Stories platform that we have worked so hard to build.”

The update is planned to debut on December 4th. Watch this space!


Facebook introduces a Messenger plugin for business websites

As well as Facebook Creator, Facebook just announced the launch of a new customer chat plugin. The plugin will allow customers to talk directly with businesses on their websites through Messenger.

Like other web chat systems, Facebook has designed the plugin to hover over the business’s web page. However, when customers leave, they’ll be able to view or continue their conversation from mobile.

Select partners are currently trialling the plugin during its beta period. However, other interested businesses can sign up for notification when it’s broadly available.


Microsoft integrates LinkedIn with Word for resume creation

Microsoft-owned social network LinkedIn has unveiled a new tool. It allows Office 365 subscribers to seamlessly integrate LinkedIn features with Word for convenient resume building.

The assistant helps job seekers curate better job descriptions by finding public examples on LinkedIn. Moreover, it picks relevant job listings to find exactly what employers might be searching resumes for.

Again, this development is similar to Facebook Creator and others listed above; it champions wider possibilities and capabilities for users.


Video can communicate your business’ messages much more effectively than text or images. Want to know more? Talk to Stada Media today about choosing video for your business.

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