The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of this week’s biggest stories, including Instagram Action Buttons and Google Maps’ new ‘For You’ tab. Stay ahead of the curve!
Instagram action buttons
Action buttons are making an appearance on Instagram, allowing businesses to provide a full service without leaving the app! Users will be able to buy tickets and make bookings or orders via a third-party service – all on an Instagram business profile.
The Instagram action buttons are a huge development for brands like OpenTable and Eventbrite. What’s more, they’ll be sure to grow in influence and functionality.
Google Maps ‘For You’ tab
We’re excited for the future of Google Maps, as they’ve announced they are enhancing the service this summer.
While the maps functions will not change, we’ll be welcoming a ‘For You’ tab. This tab will help us explore locations, neighbourhoods and cities that are relevant to our daily experiences.
Google Maps will curate content based on updates happening in the areas around us; be it a launch of a cool new coffee shop or beyond.
Similar to the Instagram action buttons, this is another example of opportunities within single apps multiplying and merging. The new ‘For You’ tab brings us closer to our community, which helps us to find new businesses to support.
Instagram music stickers
Instagram is working on letting users add music to Stories, via the user of ‘music stickers’.
You’ll be able to search for and add a song to your post, which recent licensing deals between Facebook and major record labels will support.
This is exciting news for content creators, because they’ll be able to enhance their videos with the click of a button. It’s clear that Instagram understands the impact of video content, even the temporary kind.
Once again, like the Instagram action buttons, the app has taken even further steps to integrate more opportunities in the user experience.
What’s your favourite update? Instagram action buttons, Google Maps ‘For You’ or Instagram music stickers? We’d love to know.
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