The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. As a result, we’ve put together a roundup of this week’s biggest stories, including Google VR180 live streaming and Instagram payments. Stay ahead of the curve!
Google VR180 live streaming
Ahead of their conference next week, Google have introduced a new mobile app for the Google VR180 point-and-shoot cameras. The app allows users to manage all aspects of their camera, including managing clips, device settings and video content uploads.
We’ll no doubt hear more at the conference!
Instagram quietly launches payments for commerce
A huge, yet quiet, development for Instagram this week – the introduction of a payment feature. It allows users to register a debit or credit card as part of your profile. In addition, the feature allows you to set up a security pin – and yes, start buying things without leaving the app!
WhatsApp’s Stories hits 450M Users, stealing the globe from Snapchat
WhatsApp’s Status now has 450M users per day, compared to Snapchat’s 191 million daily users! On top of this, they have just announced new features including stickers and Group Video calling to enhance the user experience.
Like the Google VR180 live streaming update, WhatsApp’s announcement marks the continuing rise of video in all areas of our digital experience.
One to watch out for is the monetisation of the app, with 3 million companies on the new WhatsApp for Business. Beyond this, we can predict that WhatsApp will market bonus packages to the likes of airlines, banks and mobile carriers.
Instagram’s ‘Explore’ section is getting a makeover
Focused on the ease of the user experience, Instagram’s ‘Explore’ section will be getting a bit of a facelift.
For instance, the update intends to improve discovery through better organisation of topical channels based on your personal tastes. This will make the feel more relevant to each user and encourage longer use of the app. In addition, Instagram will introduce topic pages for quicker browsing.
We’re most excited about the Google VR180 live streaming app – it’s going to be very exciting for the world of video production!
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