Digital Deep Dive: Facebook Pre-Roll Ads, Instagram Hashtag Following & More

The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. So, we’ve rounded up this week’s biggest stories, including Facebook pre-roll ads. Stay ahead of the curve!


Facebook pre-roll ads on Watch

Facebook is introducing six-second pre-roll ads to some videos on the platform. Specifically, Facebook pre-roll ads is a bid to encourage more long-form video content. In addition, they’re aiming to make video creator payouts more sustainable.

Users will be glad to hear that Facebook pre-roll ads will not affect any videos on the News Feed. Instead, they will only appear on videos on the Watch tab – home to the platform’s longer video content.


Instagram rolls out hashtag following

Instagram recently launched a new feature that allows users to follow specific hashtags.

Previously, users relied on individual accounts and the Explore tab to find posts they’re interested in. Now, hashtag following will make it much easier for users to keep up with niche interests.


Twitter officially launches thread feature

Twitter is launching a new feature that will allow people to more easily post “tweetstorms”. This is a series of connected tweets that are now very popular among users for sharing longer thoughts.

The feature — its official name being “Threads” — will be accessible through the composer screen. A new ‘plus’ button will allow users to add multiple tweets before posting as one self-contained thread.

Twitter has said that Threads will begin rolling out today to all users within the coming weeks.

We’re introducing an easier way to Tweet a thread! 👇

— Twitter (@Twitter) December 12, 2017


Snapchat launches augmented reality developer platform

Snapchat is opening its platform to outside developers with Lens Studio. This is a new AR developer tool that allows anyone to create World Lenses, placing interactive 3D objects in photos and videos.

Once they create it, brands and creators will be responsible for promoting their Lens using a unique Snapcode. This will allow users to unlock the AR effect for 24 hours.

Just like Facebook pre-roll ads, this development is another example of pushing the power of video.


Facebook’s new Sound Collection lets you add no-name music to videos

It’s not just Facebook pre-roll ads. Facebook is also launching a new video editing tool.

‘Sound Collection’ will allow users to insert “songs, vocals, noises, and instrumental tracks” into clips. Furthermore, these tracks will “span genres like hip hop, pop, jazz, country, and more”. It will be available on both Facebook and Instagram, as Facebook owns the latter platform.

The release of Sound Collection comes shortly after the launch of Facebook’s Creator app. The Creator app offers a variety of tools to video creators.

Facebook says that this is part of their overall goal to help video creators build and grow on the platform.


What’s your favourite feature of the week? Ours is Facebook pre-roll ads. It’s exciting to see how much Facebook is evolving, even now!


Stada Media are your video production experts. Get in touch to open up a whole new world of communication with your audience.

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