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Digital Deep Dive: Instagram Type Mode, Facebook’s Declining User Count & More

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of five of this week’s biggest stories to help you stay ahead of the curve!

Instagram’s new ‘type mode’ lets you add text-only pages to your stories

Instagram has started to roll out a new feature that allows users add text-based pages to their Stories — no photos or videos required. In “type mode”, users can choose from a range of colourful backgrounds and text styles to write their message, and add any stickers or GIFs to their post before sharing to Stories.

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Facebook will start prioritising local news in user feeds

Facebook announced in a blog post this week that, along with efforts to put a greater emphasis on content from friends and “high quality” outlets, the social network will be working to prioritise local news in its algorithm.

This is part of the social giant’s larger mission to take a step away from divisive and/or politicised national publishers and make time spent on the site more “valuable”.

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Instagram now allows businesses to schedule their posts

Instagram made a change to its API this week that allow businesses to schedule posts ahead of time — a feature that social media marketers have been wanting for some time. Previously, business users have had to use unofficial means to plan and post their content — such as tools that send out push notifications to remind you to publish a post at a given time.

This new feature will allow social media software applications — including HootSuite, Buffer and Sprout Social — to access the functionality and add it to their own products.

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Facebook’s user count declines as it prioritises well-being

In its effort to improve the well-being of its users, Facebook has reduced the presence of viral videos on its site. As a result, the social network has already reduced its user count — something that CEO Mark Zuckerberg seems willing to accept in his pursuit to “fix Facebook” and make time spent on the site more valuable.

In Facebook’s Q4 2017 earnings report, he announced that “already last quarter, we made changes to show fewer viral videos to make sure people’s time is well spent. In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day.”

This showed up as a reduction from 185 million to 184 million daily active users in the US & Canada region — the first time Facebook has ever reported a user count decline in any market.

Read Mark Zuckerberg’s full statement here:

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Instagram’s Carousel ad format is coming to Instagram Stories

Instagram has announced plans to bring its Carousel Ad format into Stories. This means ads in Stories will no longer be limited to one piece of media. Instead, that can include three.

Director of Product Marketing Susan Rose said: “It’s a feature that was requested from businesses and advertisers, given the power that they’ve seen through organic stories with multiple pieces of content.”

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Want to find out more about effective digital marketing? Don’t hesitate to get in touch!

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