Digital Deep Dive: New Facebook Ad Tools, iOS 11 Release & More

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of five of this week’s biggest stories to help you stay ahead of the curve!

Facebook overhauls Ads Manager and tests new News Feed features

In an effort to bring greater efficiency to its advertisers, Facebook has combined “the ease of use” of Ad Manager and “the powerful ad creation and editing features” of Power Editor into one tool. From now on, Facebook has said that it will be “focusing its efforts on improving a single platform”, which will continue to evolve as more improvements are included over time.

The social media giant has also been experimenting with a couple of new News Feed features. Instant Videos aim to improve offline and on-the-go browsing by downloading videos to users’ phones while connected to a strong WiFi signal for later viewing. Additionally, a new Snooze feature will allow users to temporarily unfollow friends, Pages or Groups for 24 hours, 7 days or 30 days.

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Apple updates iPhone and iPad devices with iOS11

This week, Apple released the final version of iOS 11. The update is packed with new features for the iPad, including a system-wide dock, an Exposé-style bird’s-eye view of your recent apps and workspaces, an improved Split View interface, and an all-new Files app.

Most of the iPhone changes are under the hood, including a new augmented reality framework, security updates and performance improvements. The most visible change is the new Control Centre, which enables users to add customisable shortcuts.

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Instagram introduces auto-playing sound to videos

Instagram has found a happy medium between defaulting autoplay video sound on or off. Videos still autoplay with the sound off with the most recent update but, once you turn sound on for one video, all other videos autoplay with sound for the rest of your Instagram session.

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Twitter tests Tweetstorm feature and adds Team Management tool

Twitter is testing an unreleased feature to subvert its 140-character limit. Once released, the Tweetstorm feature will automatically split a larger block of text into a thread of individual tweets.

Thanks to a more recent Twitter update, teams now have the ability to share a single account without needing to share the account’s password — a very convenient tool for businesses!

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Google adds video features to Google Maps

Google is beginning to introduce limited video features to parts of its Google Maps service. Users who are part of the Local Guides program can now shoot 10-second videos right from the app. While this may look like a minor update at first, it will provide local businesses with new opportunities to promote their establishments with video content in the future.

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