The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. So, we’ve rounded up this month’s biggest stories, including Pinterest video ads. Stay ahead of the curve!
Pinterest and Facebook expand video ad options
After a successful testing period, Pinterest is preparing to cash in on the popularity of video advertising. Pinterest video ads are now launched and will play automatically in users’ feeds, search results and related pins. They’re available to all advertisers through Pinterest’s self-serve platform, marketing partners, or account managers.
Meanwhile, Facebook has expanded its video advertising features to give advertisers more flexibility and control over mid-roll video ad placement. Marketers can now choose whether to buy in-stream video placements on the Facebook Audience Network within Facebook, or to buy ads across all formats.
Pinterest video ads and Facebook’s similar expansion show the continuing power of social media in making money for businesses.
LinkedIn rolls out native video uploads
LinkedIn is finally joining the video content party! Users now have the option to natively record a video or upload a previously recorded video via the mobile app. Audience insights are also available, including views, locations and job titles. The professional network has also announced that it will begin rolling out a video creation tool within the app in the near future.
Similar to Pinterest video ads, LinkedIn is showing that it’s taking the power of video seriously in its strategy.
YouTube unveils new design and adds new features to mobile app
YouTube has given their desktop website and mobile app a major redesign. As well as providing an overall cleaner look, the updates include new features such as gesture-based playback controls.
The redesign comes just a few weeks after YouTube introduced new sharing features to their app. Users can now share videos and chat within the app. This makes it “easier than ever to catch up on videos your friends have shared or to show them a few of your own favourites.”
The Pinterest video ads show that a previously non-video app is now converting. Meanwhile, YouTube leads the way in the video world, and is simply polishing its already prestigious platform!
Snapchat and Facebook commit to original video content
Facebook has unveiled its new Watch platform, which will feature professionally produced video series from premium broadcasting partners. Eventually, the platform will open up to independent creators who will be able to monetise their shows through Ad Breaks.
Snapchat has also confirmed that it is aiming “to push into scripted content through its Snapchat Shows by year’s end.” Broadcasters will include BBC, Vice Media, Time Warner and NBC.
Like Pinterest video ads, Snapchat and Facebook are committing to the power of video in entertaining and converting viewers.
Google rolls out video previews on mobile search
Google has announced that silent six-second video previews will now appear within mobile search results to remove any ambiguity surrounding the actual content and quality of a video. The update comes a month after Google-owned video platform YouTube added three-second previews to video thumbnails.
What do you think of this month’s updates in the video marketing world? Are you excited about Pinterest video ads? Maybe you’re itching to try out LinkedIn’s native video feature?
Want to find out more about effective video marketing? Check out our video marketing services!