Digital Deep Dive: Snapchat Analytics, Facebook Lists & More

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of this week’s biggest stories to help you stay ahead of the curve!

Snapchat finally gives creators analytics

Starting this week, Snapchat creators who make official Stories or have a large following will be able to view a range of view counts and demographic analytics on their profiles — including total story views, time spent viewing stories, daily unique viewers, gender breakdown, top age bracket and more.

Previously, content creators were only able to see daily view counts which would disappear every 24 hours.

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Facebook launches new Lists feature

Facebook is rolling out a new update to its status update box. The new feature, called Lists, serves as a way to encourage users to share more personal content. It allows users to make lists of anything they choose — whether it be New Years Resolution, travel ideas or to-do’s — and decorate them with coloured backgrounds and emojis.

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Snapchat’s Snap Map comes to the web

Snapchat has created a version of Snap Map — the controversial feature that allows you to see where your friends on the platform are at any given time — for use on the web.

This web-based version is less about viewing individual user activity, however, and more about sharing an interactive heat map of public stories in the local area.

An embed feature allows users to quickly and easily grab a link or embed code for inclusion in social media posts or website pages.

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Facebook is creating a news section in Watch to feature breaking news

As part of a broader evolution of Facebook’s news strategy, the social media giant is planning to create a new news section on its video streaming platform that will feature breaking news stories.

This is a big step forward for Facebook’s Watch, which launched in August of last year to compete more directly with other online video distribution platforms.

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Instagram is testing screenshot alerts for stories

Instagram is currently testing a feature that will show users when someone takes a screenshot of their story. According to those included in the test, users will get a warning when the feature is implemented (see image below). Creators won’t get a specific notification when someone takes a screenshot. Instead, the information will be available within the normal list of story viewers.

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