Digital Deep Dive: Facebook’s Today In, Snapchat Usage Stats Leak & More

The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. So, we’ve rounded up this week’s biggest stories, including Facebook’s Today In. Stay ahead of the curve!

Facebook’s Today In tested to elevate local news and events

Facebook is testing a new area of its app called “Today In”. Facebook’s Today In includes a mixture of city-specific events, announcements and local news.

This new local hub is currently only available in a limited selection of US cities. However, Facebook’s Today In may expand to a wider area in the future. Watch this space.

Snapchat’s usage stats leaked and redesign receives poor reviews

A large number of Snapchat’s usage stats were leaked this week. They show that the number of users posting Stories has seen zero growth. Users seem to favour private messaging. However, this feature is significantly less monetisable.

Snapchat’s effort to reinvigorate interest with a fresh redesign hasn’t had the intended effect. 83% of App Store reviews (1,941) for the update are negative with one or two stars.

YouTube expands in-app messaging and Community tab

YouTube may be extending some of its social features to the Youtube TV and YouTube Music apps. For instance, these include in-app messaging and the Community tab for creators.

YouTube is yet to confirm when these features will be launched. However, this development offers more ways for users to connect. By doing this, YouTube will strengthen its social community and boost creator-to-audience interactions.

Facebook rumoured to launch its own home video chat product in 2018

According to a recent report, Facebook is planning to launch its rumoured home video chat product later this year.

“Portal” will be the first finished hardware product from Facebook’s secretive Building 8 lab. Furthermore, it’s set to compete with Amazon’s Echo Show. The announcement is planned for early May, coinciding with Facebook’s F8 developer conference.

Facebook plans major changes to the News Feed in 2018

On Thursday, Facebook announced plans for major News Feed changes in 2018. They aim to promote more meaningful interactions by promoting posts that generate discussions. They will prioritise these over those we passively consume, rebalancing the site in favour of friends and family. Similar to Today In, this will improve the quality of user experience.

“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” Mark Zuckerberg wrote in a post. “But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.”

Along with Facebook’s Today In, this shows the platform is striving to improve user experience and remain at the top.

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