Digital Deep Dive: Snapchat’s Leaked Usage Stats, Facebook’s 2018 Plans & More

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of five of this week’s biggest stories to help you stay ahead of the curve!

Snapchat’s usage stats leaked and redesign receives poor reviews 

A large number of Snapchat’s usage stats were leaked this week, showing that the number of users posting Stories has seen zero growth. Users seem to favour private messaging. However, this feature is significantly less monetisable.

Snapchat’s effort to reinvigorate interest in its app with a fresh redesign doesn’t seem to have had the intended effect. 83% of App Store reviews (1,941) for the update are negative with one or two stars.

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Facebook is testing a city-specific section of its app to elevate local news and events

Facebook is testing a new area of its app called “Today In”, which includes a mixture of city-specific events, announcements and local news. This new local hub is currently only available in a limited selection of US cities, but may expand to a wider area in the future. Watch this space.

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YouTube expands in-app messaging and Community tab

YouTube may be extending some of its social features — including in-app messaging and the Community tab for creators — to the Youtube TV and YouTube Music apps. It is yet to be confirmed when these features will be launched but, by offering more ways for users to connect, YouTube looks to strengthen its social community and boost creator-to-audience interactions.

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Facebook rumoured to launch its own home video chat product in 2018

According to a recent report, Facebook is planning to launch its rumoured home video chat product later this year.

“Portal” will be the first finished hardware product from Facebook’s secretive Building 8 lab and is set to compete with Amazon’s Echo Show. The announcement is planned for early May, which coincides with Facebook’s F8 developer conference.

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Facebook plans major changes to the News Feed in 2018

On Thursday, Facebook announced plans to make major changes to the News Feed in 2018. The aim is to promote more meaningful interactions by promoting posts that generate discussions over those that are passively consumed, and rebalancing the site in favour of friends and family.

“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” Mark Zuckerberg wrote in a post. “But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.”

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