Digital Deep Dive: Twitter Timestamps, Snapchat Group Video Calls & More!

The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. So, we’ve put together a roundup of this week’s biggest stories, including Twitter Timestamps and Snapchat Group Video Calls. Stay ahead of the curve!

 

Snapchat introduces group video calls for up to 16 people

Whilst Snapchat introduced video chat 2 years ago, the latest update introduces video calls for up to 16 people. What’s more, if you’d like to add more to the chat, they’ve also introduced group voice calls for up to 32 participants.

Users will be able simply flip between the two functions. Filters will also be available, of course!

 

Twitter makes it easier to share the right part of a live video with launch of ‘Timestamps’

Twitter Timestamps is a great new feature for those that like to share video content and interact with live video on Twitter. Users will be able to navigate to a specific time in a video and share from this point for other users to see. Traditionally, when sharing live video, users would need to reference the point they’re talking about.

Twitter Timestamps is a huge step for Twitter and the use of video because we can predict the number of viewers per video to increase. This will come along with brand interest in advertising.

 

3 tests show Facebook is determined to make Stories the default

Facebook is giving its Stories an extra push. The platform has a goal to increase their usage on a daily basis, making them a central part of the app’s experience.

More than anything, this is a response to a consumer shift. Namely, visual communication is becoming a priority for social media users.

 

Tinder begins testing its first video feature, Tinder Loops

First tests will roll out for iOS users in Canada and Sweden, to see how users respond to Loops. Loops is a two-second video clip feature, potentially inspired by the likes of Twitter’s Vines. Users will add the videos to their profiles alongside their photos, in an effort to illustrate more personality and increase interaction.

So, what’s your favourite development? Twitter Timestamps, Tinder Loops, Facebook Stories, or Snapchat Video Calls?

 

Stada Media are bespoke video production experts, with an experienced team ready to create your next video. Let’s talk today!

You can find many more insights like this on our blog.

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