Digital Deep Dive: WhatsApp Broadcast Mode And More

The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. We’ve put together a roundup of this week’s biggest stories, including Whatsapp Broadcast Mode and Instagram Story Soundtracks. Stay ahead of the curve!


WhatsApp Broadcast mode for group chats


WhatsApp have introduced additional features to improve group chat user experience. Not very different to Telegram’s Broadcast option, the new Whatsapp Broadcast mode provides a setting which allows only group owners to send messages and broadcasts – so the group is only used for topline information. In particular, Whatsapp Broadcast mode will allow schools to send important messages to parents without the chat in-between.


Instagram Stories now lets its 400 million users add soundtracks 

Instagram is really going from strength to strength. Understanding that video content is key, they have now added the option of including a soundtrack in your stories. Thanks to Facebook’s recent deals with record labels, the stories feature a wide selection of music without copyright issues.


Instagram Lite quietly launches to find a billion more users abroad


Instagram Lite offers many of the features that the full app includes. However, it excludes the ability to repost or send direct messages. The Lite strategy is to target users who do not have the latest mobile technology. For example, those in the developing world are using old mobile models that would not typically support Instagram. Instagram Lite tackles this barrier and allows the app to roll out to another billion users.

Facebook makes stories another ‘like’ contest with emoji reactions


Monitoring how many likes you get on a social post is addictive – we’re all guilty of posting for likes! Facebook have now included the functionality of reacting to stories with an emoji. Predictably, this makes the whole stories experience much more addictive. Unlike Whatsapp Broadcast mode, this is a way of opening up engagement even further. Expect many more vanity projects and an increase in stories from your friends and family!

What are you most excited about? Whatsapp Broadcast mode, Instagram Story soundtracks, Instagram Lite or Facebook story reactions? Let us know!


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