Digital Deep Dive: WhatsApp’s Broadcast Mode, Instagram’s Stories Soundtracks & More!

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of this week’s biggest stories to help you stay ahead of the curve!

WhatsApp Copies Telegram to add One-Way ‘Broadcast’ Mode to Group Chats

WhatsApp have introduced additional features to improve the user experience of group chats. Not very different to Telegram’s Broadcast option, the new addition provides a setting which allows only group owners to send messages and broadcasts – so the group is only used for topline information. This will be particularly handy for schools to send important messages and updates to parents, without all of the chat in-between.

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Instagram Stories Now Lets Its 400M Users Add Soundtracks

Instagram is really going from strength to strength. Understanding that video content is key, they have now added the option of including a soundtrack in your stories. Thanks to Facebook’s recent deals with record labels, the stories are able to feature a wide selection of music without any copyright issues.

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Instagram Lite Quietly Launches to Find a Billion More Users Abroad

Instagram Lite offers many of the features that the full app includes, minus the ability to repost or send direct messages. The strategy behind the lite edition is to target users who do not have the latest mobile technology. Those in the developing world are using old mobile models that would not typically support Instagram – the lite version tackles this barrier and allows the app to roll out to another billion users.

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Facebook Makes Stories Another Like Contest With Emoji Reactions

Monitoring how many likes you get on a social post is additive, we’re all guilty of posting for likes! Facebook have now included the functionality of reacting to stories with an emoji, making the whole stories experience much more addictive. Expect many more vanity projects and an increase in the use of stories amongst your friends and family.

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