The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. So, we’ve rounded up this week’s biggest stories, including YouTube Reels. Stay ahead of the curve!
Youtube launches new Snapchat clone with YouTube Reels
Snapchat first introduced the popular Stories format, then Instagram and Facebook adopted it. Now, it’s making its way to YouTube as a new feature called YouTube Reels.
YouTube Reels allows creators to express themselves and engage with subscribers without having to post a full video.
YouTube Reels is currently only available to a handful of creators during the testing period. However, it will soon be accessible through the Community tab, which appears on channels with over 10,000 subscribers.
Snapchat kickstarts new redesign
However, as YouTube Reels arrives in an attempt to overtake Snapchat, the latter platform is making leaps of its own.
In a bid to revive its user base, Snapchat is rolling out a more personalised redesign. Previously, Snapchat sorted content in reverse chronological order. However, it will now prioritise content based on what each person watches most. In addition, it will separate content from friends and publishers respectively.
Snapchat CEO Evan Spiegel wrote: “We are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media.”
Instagram reaches 25 million business profile users
This week, Instagram announced that it now has 25 million active business profiles. This is an increase from 15 million in July, and a significant milestone. Furthermore, it demonstrates how many businesses now see Instagram as an important channel of communication.
The social network also reported that more than 80% of Instagram accounts follow a business. In addition, 200 million users visit a business profile every day. If you’re not on Instagram already, now is the time to hop on the bandwagon!
As Instagram is growing, however, newcomers like YouTube Reels show a threat to its dominance!
Twitter tests new feature that shows how many are ‘talking about’ tweets
Twitter is testing a new feature that displays the number of users who are “talking about” a popular tweet.
The metric doesn’t appear in the app itself; instead, it shows under popular tweets that are embedded elsewhere on the web. Furthermore, it replaces both the retweet and replies totals with one cumulative total.
Twitter is exploring ways to provide social context around tweets. According to Dan Jackson, a Twitter spokesperson, this is part of an ongoing attempt to do just that.
Instagram tests a ‘regram’ button among other new features
Instagram is testing a number of new features that may be rolling out over the coming weeks. These include: an official “regram” button similar to retweets on Twitter; a new GIF tool for Instagram Stories; and an archive feature that will allow users to save their Stories within the app before they disappear.
Along with YouTube Reels, this shows the continued popularity of the Story format on social media.
We think YouTube Reels are the most exciting development this week – do you agree?
Get in touch with Stada Media today for professional, bespoke video production services for your business. Shout about the benefits you bring to your customers through the power of video!