Digital Deep Dive: YouTube Hit The U.S. Top Spot, Instagram Stories Re-sharing, Facebook Games SDK, and more!

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of this week’s biggest stories to help you stay ahead of the curve!

YouTube just became the top grossing iPhone app for the first time

Incredible news for YouTube, after reaching as high as No.3 in previous years in the U.S. Top Grossing charts, YouTube has finally hit the top spot for the first time.

The platform has grown remarkably and poses new opportunities for brands to use its position to reach a highly engaged audience.

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Instagram Stories gets ‘quote tweet’-style feed post re-sharing

Instagram have pushed a trial to a small subset of users, aiming to allow friends to share any moment with each other in a much easier and user-friendly way.

Potentially inspired by the ‘regram’ feature that many apps provide, Instagram have introduced a ‘reshare’ to stories to allow direct and instant communication between friends. You’ll often see users currently screenshotting content and sharing – this development will make the process a lot easier and faster.

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Facebook lets all PC games live stream and reward viewers

This latest development poses a great opportunity for brands, including viral growth and increased sales, with the release of its new Games SDK for PC. After 2 years of testing, Facebook has now opened live broadcasting from PC games to the News Feed to all developers.

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Instagram has unreleased ‘nametag’ scanning, adds # & @ links to profiles

Instagram are rolling out a number of changes, including the potential to copy the likes of Snapchat and their use of QR code scanning. Whilst not yet released, files have been discovered in the Instagram Android app’s files which would make this all possible.

We have however seen the official launch of the # & @ links in profiles, allowing users to click through to pages and links. With the goal to allow users to express themselves, profiles have become much more interactive and editable.

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Facebook Messenger gets admin rights for group chats

Facebook messenger is a great platform for communication, and the new feature rolled out this week allows users autonomy over their group chats. Chat owners can add and remove members, as well as give them permissions and admin privileges of their own.

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