If you’re a marketing agency and don’t currently offer video services to your clients then you’re missing a trick. And we’re here to tell you why.
According to Forbes, 2015 has been titled ‘The Year Of Video Marketing’. You can take in just as much information from watching a video, if not more, compared to reading an article about the same topic. Videos are quicker and more enjoyable to watch, without making the viewer feel like they’ve just been bombarded with information. “59% of senior executives prefer to watch video instead of reading text, if both are available on the same page.” That’s over half! If you want to read some more facts and stats, check out this blog.
Delivering a fully comprehensive service…
In a time where more and more users are going online to search for information quickly, it’s essential that you as a marketing agency are offering the best video services possible to your clients. Just providing them with social media, a website and a fancy logo is no longer considered the ‘whole package.’ Nowadays videos are just as important as social media and are becoming a much more popular choice with companies who want to grab potential customers and investors – after all, 70% of marketing professionals report that video converts better than any other medium.
This is all well and good, but as a marketing agency you need to understand how working with a video production company can also benefit you, as well as your client base. For example, we could sign a deal which states that if you order multiple videos from us, then the price of each video decreases. This means that you’re getting a great price, and we get to create lots of videos.
We worked with Yorkshire Radio Station Pulse 1 & 2 when they asked us to produce videos for their clients across the region. They themselves didn’t have a way of offering the in-house video service, so instead of them losing the clients to other companies, they asked us to provide the videos for them: acting as if we were Pulse Radio. That’s all just part of the deal! This is the video we made for them, as they wanted to advertise their video services:
As a marketing agency the best service you can offer should include video, which is why it is so beneficial to team up with a video production company whose top priority this would be. According to Syndacast, “74% of all Internet traffic in 2017 will be video” and “93% of marketers use video for online marketing, sales or communication.” It’s time for you to hop on board fast, and give your clients the full package they’re looking for.