It’s a fact, whether you’re a first time videographer or a business looking to produce a few videos in-house. Choosing the right video production gear should be one of the first items on your agenda.
However, there’s a bewildering array of equipment available. Furthermore, whether renting or purchasing, selecting the right kit can be overwhelming.
Therefore, we’ve narrowed down the essentials to get you started. Of course, feel free to expand and experiment once you’ve nailed the basics. However, this checklist will certainly get you off on the right foot.
First things first… the camera. The holy grail of video production gear.
There are a lot of options out there but, to begin with, you can’t go wrong with a mid-range DSLR. Most shoot up to 1080p, so you can expect a decent quality.
In addition, for a solid first lens investment, try a 50mm prime lens. Not too wide and not too long; therefore, it will serve you well for a variety of shots.
Finally, don’t forget a tripod to ensure your shots are as steady as possible!
Never underestimate the importance of storage in your video production gear. You don’t want to find yourself running out of memory half way into a shoot!
So, grab yourself multiple SD cards, with at least 16GB each. If possible, go for class 10 or above; cheap SD cards are usually cheap for a reason!
A poorly lit video screams poor quality. So, to combat grey skies and dull interior lighting, you need some kind of lighting equipment amongst your video production gear.
If you’re looking to keep it cheap and simple, you could consider a LED light attachment for your DSLR. However, using a basic lighting kit will give you a more professional finish. Most include a couple of LED lights with stands and softboxes.
Most DSLRs have some kind of on-board microphone. However, that won’t cut it if you want the final result to be clean and professional.
Therefore, adding a shotgun mic to your video production gear will make a big difference to your audio quality. Plus, they are usually incredibly cost-effective and compact!
Let’s not forget about post-production in your video production gear! There are plenty of free options for those on a strict budget, such as iMovie or Windows Movie Maker. However, if you’re looking to create videos on a regular basis, it’s worth investing in a more comprehensive editing package.
Adobe Premiere Pro is an industry favourite; it has served us well over the years and remains our top choice for every video project!
Want to skip buying all the video production gear and working it out yourself and hire a video production company? Stada Media is ready to create ‘WOW’ for your business. Get in touch with Stada Media here for expert video production that will transform your marketing!