F8 2018: Facebook Developer Conference Round Up

Last week, Facebook held their F8 2018 Conference to reveal their upcoming updates and features.


Depending on who you speak to, you’ll get a varied opinion of Facebook at the moment. Unfortunately, this is as a result of the last few months’ constant unwinding of their GDPR fails in the press. Whilst many will say, “it’s because they had no choice”, their recovery has certainly been impressive.

Last week’s Facebook Developer Conference brought many tech advances that will no doubt set the pace for the year ahead. As a result, we’ve pulled together our standout revelations from the conference.


Facebook dating

Facebook are clearly ruffling a few feathers with the huge revelation that they will be entering the online dating space. At F8 2018 Facebook revealed that they are seeking to improve the way that people connect with each other online. Online dating has integrated into the daily habits of many singles, with one in three people meeting their long-term partners online.

At the Facebook Developer Conference 2018, Facebook explained that the app will soon allow singles to opt in. Here, they will connect with non-friends who have also opted in to be on the dating platform. Furthermore, the app will base matches on similarities in users’ profiles.

Thankfully, with this app, Facebook has a view to encourage meaningful interactions and relationships.


Clear your Facebook history

Users will be able to clear their browsing history on the platform, which will make targeting less accurate. However, it will allow individuals to have control over their online footprint.

Much of the GDPR talks about the right to be forgotten. Therefore, the change allows users the control they’re entitled to. However, at F8 2018 Zuckerberg warned that it can hinder the Facebook user experience.


WhatsApp AR camera effects & group video

It’s a pretty exciting time for WhatsApp users, as the Facebook Developer Conference 2018 revealed upcoming AR camera effects for statuses. Video is spreading to every app with no signs of letting up! Find out more on why video is so important in today’s climate here.

Use of Stories has increased rapidly, and WhatsApp’s feature is no exception. At F8 2018 Facebook revealed that 450 million users share a story of WhatsApp daily. Amazingly, this is in addition to 65 billion messages sent on the app everyday.

WhatsApp will also introduce group video call, allowing for users to connect in as many ways as possible in the app.


Instagram Stories

Is there much else you can’t do on Instagram now? We’ve already mentioned the quiet launch of the app’s payment feature in our latest Digital Deep Dive. Now, after the Facebook Developer Conference 2018, we’re anticipating greater third-party integration when uploading to Stories.
Users will be able to share GoPro clips and what they’re currently listening to on Spotify for example, and Stories will offer deep links to allow for users to open Spotify tracks in their own Spotify app.


Facebook Messenger gets a facelift

Since separating messenger from the main Facebook app, it’s all felt a little cluttered! F8 2018 revealed to us that Facebook are now simplifying the design and it’s use. This allows users to do what it’s there for: chat!


Who are Stada Media? We are a team of video production and marketing experts who can transform your brand with head-turning visuals. If you’ve been thinking about video for your business, get in touch today.

If you’re looking for more insights, why not check out the rest of our blog? We mainly share the latest advice and knowledge on video production.


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