Mark Zuckerberg announced on the 11th January 2018 that Facebook would be changing its news feed algorithm. Facebook’s new algorithm intends to hold the end-user at the heart of its service. This means it will focus on delivering and prioritising content from friends, family and groups the user has followed.
Focusing on enhancing ‘meaningful interactions between people’, Facebook’s new algorithm will impact businesses’ organic reach and interactions. Brands will need to work harder to build relationships with their customers.
Furthermore, reach will correspond much more closely to the number of page likes they have. Facebook will work on bringing content to the user that actually inspires it.
Brands and businesses will need to work that much harder to encourage meaningful interactions with their customers in Facebook’s new algorithm.
One of the best measures of this would be the number of comments. Increasing the number of comments achieved per post will help increase visibility in feeds and achieve targeted reach.
Quality content and larger budgets
By creating quality content, businesses will have a stronger chance of reaching an extended network of users in Facebook’s new algorithm. Advertising still has the opportunity to help increase reach; however, brands will need to invest in larger budgets.
This is a great time to redefine your desirable demographic: who you’re targeting and where you’ll find them.
Video content continues to reign supreme when it comes to Facebook’s new algorithm. It has proven to be the most impactful way of encouraging interaction.
What’s more, Facebook will also encourage businesses to spend time on building a live videos strategy. During this, it’ll highlight the impact these have on generating viewer discussions.
The greatest impact Facebook’s new algorithm will continue to have on businesses directly corresponds to organic reach.
Users’ feeds will focus on friends and family interaction. As a result, brands will be required to tailor their targeting and put more money behind their campaigns. This will be crucial in order for the paid reach to compensate for the projected drop in organic.
This is still a great platform for businesses. However, campaigns will need to be smarter and tailored to Facebook’s new algorithm.
If you’re looking for a step-up in quality in your next video, Stada Media can deliver. We’re professional video experts with tons of experience – get in touch today.
There’s no end to useful knowledge on our blog – check out the rest of it here!