When you’re facing down the barrel of Twitter or Facebook, there are countless people that are vying for your attention with their strong views and opinions. Many are incredibly popular for a wide variety of reasons, and should be considered by anyone working in video marketing.
So, who are the best people to add as a starting point, and what are they best at giving you advice on? Here are five of the brightest minds in the field of marketing, and why you should look to them.
Rand Fishkin (@randfish)
SEOMoz, now simply called Moz, provides a wide suite of SEO-based tools and services to marketers, and is basically responsible for the way we judge the value of pages linking to and from a domain. Fishkin set this up, before stepping down from his CEO role to focus on delivering some incredible commentary on online marketing. He’s always got his finger on the pulse at Twitter, but he also runs his blog here.
Gary Vaynerchuk (@garyvee)
As one of the bigger personalities on our list, and is a self-described “hustler”. He’s not exactly from humble beginnings, inheriting a $3 million wine business from his parents straight out of uni, but in five years it was worth 20 times that. He’s the CEO at VaynerMedia, which specialises in social media; he’s also published a couple of books well worth a look.
Seth Godin (@ThisIsSethsBlog)
Perhaps the most familiar-looking marketer on our list, the bald, bespectacled boffin that is Seth Godin has basically transformed the outlooks of even the most diminutive agencies around the world. His outlook is often simple, but his core ideologies are to address the most difficult challenges before everything else, and to openly embrace fear.
Jeff Bullas (@jeffbullas)
Although he comes across as a bit of an e-book peddler on Twitter, Jeff Bullas is actually a pretty incredible character. He was, in fact, named Onalytica’s number-one content marketing influencer, most likely due to his excellent public speaking. He’s yet another social media expert, but with a greater focus on content and blogging.
Peter Shankman (@petershankman)
He’s one of the most outspoken marketers going, but Peter Shankman’s book Zombie Loyalists is seen as one of the most insightful marketing books for media creators across the world. As a futurist and a NASA advisor, he’s at least interesting, even if you don’t agree with his outlook.