If you don’t have at least one video on your website in 2020, you’re doing marketing wrong. A website without a video today is like bread without butter, paper without a pen, a plant without water. Yep, that’s pretty essential. That’s why, in this post, we’re going to give you 5 reasons why your website needs video – pronto.
It’s not enough to simply have pages full of paragraphs on paragraphs, maybe with the odd picture dotted here and there. Instead, video should be your main focus on your website because of its ability to engage and inform in record time.
Recommended reading after this post:
1. Video reduces your website’s bounce rate
Your bounce rate is the percentage of visitors to your website that leave after only viewing one page. If your bounce rate is higher than 70%, there’s a reason
why your visitors are leaving – and you need to get that sorted ASAP! Ideally, the best bounce rate is 26-40%.
Video is an engaging medium that can lock your visitors down for longer by enticing them in with captivating visuals. For instance, watching a video will encourage visitors to navigate to other pages of your website, where there may be similar content.
Moreover, visitors staying on your website longer will increase the likelihood of them submitting contact forms and taking the next step on the buyer journey.
Coupled with posting regular videos, encouraging regular visits, this is a big reason why your website needs video.
2. Video sets your website apart
With the amount you can do with it, video is one of the most creative mediums out there. This means you have infinite ways to express how unique your website and brand is.
People don’t want to keep going back to the same old companies with the same old tricks. When your audience sees that you’re creative with your marketing, they’ll conclude that you have creative solutions to their problems. As a result, this works wonders for your brand credibility and recognition.
Today’s market is saturated, with many appealing websites competing for visitors. This is why your website needs video. Make sure your website is unique with a head-turning video on the homepage.
3. Video is ideal for business decision-makers
It’s likely that the person you want to see your website and contact you just doesn’t have the time to take the traditional route. Often, these are busy professionals such as executives or marketing managers who make important decisions for their businesses.
Therefore, putting a high-quality yet quick and digestible video in front of them skips all of these steps. Crucially, they’ll have time to take in what your company is all about in just a few minutes or less.
According to Forbes, 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video.
Therefore, opening up this possibility can make a huge difference to your business.
4. Video is versatile across devices and platforms
People watch video on all devices – it doesn’t discriminate. Mobile in particular is a very popular device for watching video, because people can watch it wherever they are.
Creating content that will be viewed by the most people and devices possible is a key reason why your website needs video. It maximises the chances of your website and video being viewed – which links to reason #5 below.
5. Video is effective for SEO
Google and video go hand-in-hand. Video is a high-quality, useful and cohesive piece of content that is more popular than text. Therefore, Google often puts it at the top of search results.
You can optimise further by transcribing your video onto your website so Google picks up the valuable keywords it needs to rank you in results. This also makes it easier for Google to understand what your video is about, boosting your video’s chances of earning a top spot.
Wondering why your website doesn’t have a video yet? We thought so – the benefits are just too obvious!
Many of the reasons why your website needs video overlap one another, so you need to take advantage of all the benefits. For example, a video that you optimise for SEO is also very promising for your sales.
Watch how your business performs after you make room for video on your website, and you’ll see why we were raving about it so much.
Stada Media can help you achieve your business goals through professional video with the ‘WOW’ effect. Let’s talk about your video idea today.
If you’re not done soaking up our video production wisdom, there’s plenty more where that came from on the Stada Media blog!