Having a website to feature your video on is definitely a great first step, but don’t forget about the power of social media and its ever growing presence.
Think about the amount of videos you see online – the ones that are popular and start to go viral have been shared, liked or re-tweeted thousands of times, spreading them out across the internet.
YouTube is currently the most popular platform to watch videos on, but if you want to share that video with someone else it’s likely that you’ll send it as a link over Facebook or Tweet it to your followers. The power that social media has in sharing videos is incredible, with some videos becoming so popular that they even end up on the news or talk shows.
Now we know that if you want a quick corporate video to demonstrate to viewers how to use your product, then it will obviously be shared or promoted in different ways. However it’s important to consider where it will be seen and which social media sites are the best to post it on.
Facebook is fast becoming the next big platform to share videos on. YouTube is still number 1 at the minute, but competition is so fierce that it can be hard to get your video noticed. This is where Facebook steps in.
A survey from Mixpo shows how advertisers have used and are planning to use video on different social media sites.
With Facebook, there’s no time limit on how long your videos can be (obviously within reason) compared to Instagram or Vine, so it gives you the opportunity to post a video that’s a minute long without the risk of anything being cut off. Sharing videos on Facebook has become an increasingly popular thing to do – just think of the amount of videos you see on your timeline as you scroll through.
There is also the opportunity for your audience to comment and ‘like’ your video, so you can hear first-hand what people enjoyed about it.It’s still important to keep your video short, because the longer it is the more likely people are to continue scrolling before they’ve end got to the end.
Although Twitter isn’t designed specifically for videos, you still see quite a few on your timeline that people have re-tweeted. The bonus with Twitter is the use of hashtags, meaning people can search for phrases related to your video, kind of like buzz words that surround it. If your video features on another website, Twitter is a really useful social media platform to copy the link onto so you can share it with your followers.
Short and sweet. That’s what Vine is all about. You have 6 seconds to get your message out so every millisecond counts. Like Twitter, you can use hashtags so people can search for content and find your video easier. You can also share your vine videos on Twitter and Facebook to increase the amount of views it will get and widen your target audience.
However you have to think about which social media site works best for you, if you really have to compromise to fit your content into 6 seconds then maybe Vine isn’t the right platform to use. You don’t have to feature on every different social media site just to get noticed.
Like Vine, Instagram has a limit on the length your video can be but here you have a bit more leeway. An extra 9 seconds in fact, as Instagram lets you upload a video up to 15 seconds long. Although it may not sound much, there are actually quite a lot of things you can do in 15 seconds. This could be showing your audience a quick ‘Behind The Scenes’ video from your company’s factory or office, demonstrating a new product with a quick ‘What’s What’ video highlighting key points, or giving your viewers ideas on how to utilise one of your existing products with a ‘Hints And Tips’ video.
Ben And Jerry’s have a great example of quickly showing their customers fun new ways to use their ice cream in just 15 seconds. (And let’s face it, who doesn’t want to watch videos featuring peanut butter and ice cream.)
Whilst you could incorporate these ideas into a longer video, it’s actually quite rewarding getting the ratio right in terms of information presented and the length of your video.
No matter which social media site you feel is the right place for your video, people ultimately want to watch videos that are fun: they’re more likely to be shared if there is something interesting and unique about them. Because the length of videos is decreasing, this means you have less time to get your point across. Try not to see this as a negative thing – focus more on the fact that it pushes you to be more innovative with your thinking, as you need to creatively connect with your audience in a much shorter time scale. You might think of ways to do this that you hadn’t even considered before.