“How long should a corporate video be?” We wish we could give you a straightforward answer, but unfortunately that a simple just doesn’t exist.
The general consensus is that the shorter the better, and if you have the opportunity to make your video shorter you should do so. However, it’s not always as simple as that.
As a video production company who have made many corporate videos over the years, allow us to explain.
Deciding how long a corporate video should be
The answer to the question ‘how long should a corporate video be?’ is dependent on a number of things:
- Where the video will be shown
- Who your target audience are
- The kind of information the corporate video needs to provide
- The level of understanding the audience will have of the subject matter
Simple right?! Working out all of these things still won’t give you a definite answer of ‘2 minutes 11 seconds’ or ‘55 seconds.’ But, it will help you gauge more of an idea of the direction you should be heading.
Nowadays people’s attention spans are getting smaller and smaller, and your corporate video needs to be just the right length to get them interested, but also willing to take the next step. Whether that’s visiting your website or giving you a call, your video needs to reel them in and be engaging enough to make them stay.
Long videos may put people off immediately
Some people might be put off before they even start watching if the length exceeds a certain time. You can see how long a video is going to be before you even press play. So putting off potential viewers purely because of how long they’ll have to look at the screen is never an ideal start!
If your video really needs to be over 3 minutes it’s likely that not all your audience are going to stick it out till the end. Having all the key information highlighted right at the start will help. It’s one of the best ways of making sure the viewer doesn’t leave your video before the most important parts.
Like we said – there’s no ‘ideal length’ and every video is different. Ultimately the purpose of your video is going to determine how long or short it should be. If your video has some sort of narrative, then a longer video would work well. If it’s a simple product demo, then the shorter and more concise, the better.
Can a corporate video be too short?
Contrary to this, some viewers enjoy watching longer videos because they feel more connected to them, and they have more time to enjoy the video and its content.
Although the general consensus is ‘the shorter the better,’ does this mean that a corporate video can be too short?
Again, there’s no straightforward answer, and it still very much depends on what the video is for, where it will be used and the message it needs to convey.
For example, if the video is intended to focus on a particular area or process within your business – and that area or process is rather technical, length may be required to allow time for explanation. A short video may not do the subject matter justice, or be enough to answer a viewer’s question or provide enough understanding of your business.
So, in summary…
To summarise, we go back to our four points at the start. Your corporate video should be as short or as long as it needs to be to convey your message effectively… Bearing in mind the level of detail you’ll need to go into and the short attention spans of your viewers.
Considering that mobiles are becoming an increasingly popular way to watch videos on the go, you have to consider how long people are willing to hold up their phones without getting bored and skipping to the next interesting thing they see.
In most circumstances, we’d say keeping a corporate video under 2-3 minutes is the way to go. Just think when you watch videos – do you always make it to the end? The answer – probably not.
Of course, if you need any further guidance or insight into making the perfect corporate video, Stada Media can help. We’ve years of experience in creating corporate videos that get you noticed. Send us a message here and let’s talk!