Animation is an extremely popular option for businesses wanting to liven up their marketing. You might want to explain complex ideas clearly or entertain your audience with loveable characters; whatever it is, animation boasts a lot of benefits. However, one question often stops businesses in their tracks. How much does an animated video cost?
Here at Stada Media, we often describe animation as a ‘world’ of possibilities, benefits and attractions. This is because there are so many types of animation, and so many things you can do with it. Therefore, you can’t pin it down to one set price. It just wouldn’t be fair.
To give you an idea, take a look at our animation showreel where any and all types of animation feature.
Stada Media – Animation Showreel
You want to get what you pay for, so it’s only right that animation’s prices are just as wide-ranging as its offerings. As a video production company, we know just how much value you can get from investing that little bit more into the right skills and expertise. So, let’s dive straight in and find out whether animation is right for you!
How much does an animated video cost?
For those skim-readers out there, let’s start with a very broad summary. Depending on video production techniques, length and complexity, an animated video can cost anywhere between £250 and £15k.
‘I could have guessed that myself!’ you might protest. However, it’s important to separate different levels of animation from each other. It’s easy to generalise ‘animation’ as one single act that you can pay pretty much the same for every time. But that wouldn’t reflect the skills and hours that go into various animations!
Let’s find out more…
So, what raises or lowers animated video cost?
When asking ‘How much does an animated video cost?’, it’s really important to acknowledge the different options you’ve got within animation.
Generally, the lower end of the scale (let’s say under £5k) is reserved for simpler, shorter animations. Furthermore, these may not require as much specialised skill. For example, intros and outros, quick social media animations and simple characters in a flat design.
These won’t take as long to make and aren’t as complex. Therefore, they should be more accessible if you’re on a tighter budget.
For example, this 2D animation explainer video we created for EMIS Health.
EMIS Health – 2D Animation Explainer Video
Meanwhile, the higher end (nearing £10k and beyond) usually involves longer, more complicated animations. For example, fully rigged characters, more textures and 3D elements. If you want to make a real impact in your industry and you’ve got the money to spare, this could be the price range you aim for. What’s more, this route makes more room in your content for storytelling.
For example, this Christmas TV advert we produced for Coral Windows using full 3D animation.
Coral Windows – 3D Animation Christmas Advert
Why is animation worth the investment?
First of all, animation is a type of video production. This itself is a powerful asset to have in your marketing strategy. It dominates as the most engaging medium online today; for example, 74% of marketers say video has a better return on investment than static imagery.
What’s more, this might interest those wanting to catch the eyes of important investors and shareholders. 59% of executives say they would rather watch a video than read text.
As for animation itself, it can be the golden choice in achieving a lot of marketing goals. It’s universally appealing and easy to understand. Furthermore, a unique animation style can set you apart from your competitors.
Then there are the types of video you can make with animation. You might have customers frequently approaching you with the same questions about your product or service. So, your answer might be an animated explainer video. For example, this one we created for Yalgo.
Yalgo – Animated Explainer Video
Alternatively, you might want to place your product in an immersive world your audience can experience. If so, 3D animation is your go-to solution.
For instance, take a look at these examples in our 3D animation showreel.
Stada Media – 3D Showreel
Going back to the question, ‘How much does an animated video cost?’ – these examples are two very different animation techniques that will come with different price tags. However, you should go into a project knowing how much money you’re likely to be parting with. As a result, you’ll be much more prepared!
Are you more confident about that animated video that’s been bouncing around in your head for a while? Now we’ve introduced you to the ins and outs of animated video costs, why not get in touch to start the conversation?
Going 12 years strong, Stada Media is a fully in-house video production company. We do it all: live-action, animation, 3D, motion graphics and everything in-between. Let’s talk about your video project!