How To Build A Social Media Strategy

You’re starting a business and have now found yourself with the task of creating a social media strategy. Where do you go from here? First off, congratulations on your new venture!


Social media never needs to be complicated. It’s a fun and creative outlet to showcase your brand and connect with a wide audience. However, it’s a great idea to build – at a minimum – a skeleton of a social media strategy; particularly before launch.

We’ve listed below some of the key things to think about when building a social media strategy and creating your accounts.



The first step of your social media strategy is to ensure you choose a social media handle that directly reflects your brand. This will establish easy use and identification, which is a great start for your customer relationships.

Of course, everyone is on social media, so it may be the case that your chosen name is not available. Think about adding your location to your brand name. For example, we use @stadamedia – if this was not available, we could then look at adding in ‘UK’.

For easy identification we would also recommend that your social media handle be the same on every channel, as this looks and feels easier when presented on collateral and online listings. You want to ensure your customers can find you with minimal effort.



In order for your social media strategy to build trust, it’s important to present your brand clearly and appealingly.

If you can, develop graphics to use are your profile image and banners. This instantly brands your page, reflecting who you are and what you represent.

An easy and fruitful app to start you off is Canva, which we use a lot for our own content.


Competitor research

This is key to understanding your approach to content and social media strategy in general.

Take a look at what your competitors are doing online. From this, get an idea of what you like, what you could learn from and what doesn’t work so well.

It’s a huge time and money saver to understand best practice from your peers and brands you aspire to. This is because you don’t have to go through the trial and error as much yourself!


Look outside your comp set

Remember, social media is a creative tool. So, whilst you may represent commercial property for example, you could learn some great approaches from the likes of a fashion or music brand.

There’s nothing wrong with going against the grain in your field if you see a technique done well in another industry.

The goal of your social media strategy is to engage, inspire and represent the personality of your brand. By extension, this is all paired with the mission to drive traffic and sales to your business, whether online, instore, or both!



No matter the platform we are talking about, visual content is king.

Users respond to visuals far better than any other form of social communication, and there really is no getting around this. It will only increase! 

Consider producing or sourcing video and photo content for each social post. As you begin to use your pages, it’s not about the quantity of the posts, but the quality.

For more on creating a content distribution strategy specifically, click here.


Do not go in for the hard sale

The goal of any business is to drive the sale or advertising of a particular product or service. Therefore, it’s completely understandable that you would want to use social media to do this – and you can, in a tactful way.

Successful accounts often opt for a 70/20/10 split of content in their social media strategy:


  • 70% original content
  • 20% curated content
  • 10% promotion

These calculations are based on what social media users respond to best. Use the 70% to build your brand personality, engage with your followers and entertain.

This is because, if you go in too heavy with the sales pitches, you’ll begin to lose followers and engagements.



By putting your business in the public domain, you’ll open yourself up to much more customer interaction.

Ensure you respond to all messages and comments in a timely manner, as all of these things add to trust building and public perception of your business.


Slow and steady

Don’t let yourself be overwhelmed by social media, especially if you are completely new to it. There is no shame in being a beginner!

For the best social media strategy, it’s far better to take your time learning how the platforms work and what your customers respond to best. Don’t bombard them with content because you feel you need to get a certain amount of posts out per day/week/month.


Talk to us at Stada Media today if you’re looking for a professional and head-turning video for your business. We’re experts with experience in creating ‘WOW’ for your audience.

Searching for more tips and tricks? Discover the rest of our blog here!

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